More Revenue, Happier Customers

Podcast_1500_20170705233450_0

How do you make sure that you have continuous customer engagement as your products launch, update and change—without dragging down the process and negatively impacting your bottom line?

Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Luke Freiler, CEO of Centercode, discuss the importance of market validation. Testing your products for the market has changed drastically over the years, so Luke and his team focus on finding new ways to test products for the modern world. As products become more interconnected with software and hardware components, with more iterations released all the time, looking beyond the traditional beta test is essential. Listen in as Luke describes the three different types of testing—Alpha, Beta and Delta testing—and how it can help your business create better products so you can improve revenue and happier customers. 

LISTEN TO PODCAST

Want to learn more about market validation and market discovery? Make sure you take our Foundations course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world

Author

Most Recent

Podcast

Building the Products of the Future with AI with Google DeepMind’s Jonathan Evens

In this episode, we sit down with Jonathan Evens, Product Lead at Google DeepMind, to explore what it truly means to build AI-powered products at scale. Drawing from over a decade of experience, spanning startups,...
Podcast

The Evolution of Product Teams with Andrew Saxe

In this episode, Andrew Saxe, VP of Product at Smartling, joins host Rebecca Kalogeris to reflect on the changing nature of product leadership. Drawing on 30 years in product – 15 of them at Smartling...

OTHER PodcastS

Podcast

Building the Products of the Future with AI with Google DeepMind’s Jonathan Evens

In this episode, we sit down with Jonathan Evens, Product Lead at Google DeepMind, to explore what it truly means to build AI-powered products at scale. Drawing from over a decade of experience, spanning startups,...
Podcast

The Evolution of Product Teams with Andrew Saxe

In this episode, Andrew Saxe, VP of Product at Smartling, joins host Rebecca Kalogeris to reflect on the changing nature of product leadership. Drawing on 30 years in product – 15 of them at Smartling...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources