In this episode of the Product Chats Podcast, Blair Bryant Nichols, founder of BBN Creative Management, joins us to explore how product managers and marketers can harness the power of storytelling and public speaking to elevate their careers. Blair shares insights on strategic storytelling, audience engagement, and the importance of consistent messaging in both external presentations and internal meetings.
Key Takeaways:
- Tailoring Your Narrative – Product people should always tie messaging to audience needs, whether pitching to customers or presenting internally.
- Overcoming the Fear of Public Speaking – 75% of people experience glossophobia (fear of public speaking), but with practice, preparation, and confidence-building, anyone can improve.
- Speaking Tips & Best Practices –
- Practice out loud to refine delivery.
- Use an outline instead of a script for natural flow.
- Start with smaller, low-stakes audiences to build confidence.
- Consistency is key—70-80% of your message should stay the same, with 20-30% tailored to your audience.
- Building a Personal Brand as a Speaker – The more you speak, the more opportunities come your way—just start!
Guest Bio:
Blair Bryant Nichols is the founder of BBN Creative Management, where he helps mission-driven talent and business leaders master storytelling and public speaking. With deep expertise in the speaking industry – from HarperCollins’ speakers bureau to coaching executives – Blair specializes in guiding professionals through the nuances of public and corporate speaking, audience engagement, and thought leadership development.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, Pragmatic Institute has provided training and professional development for product, design, and data professionals. Our comprehensive methods and Pragmatic Framework equip professionals with the skills to accelerate innovation, increase customer satisfaction, and bolster revenue. We offer online, in-person, and on-demand courses taught by industry experts with decades of experience.
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