In this episode, Anastassia (Ana) Laskey, founder of Ground Control Research, joins host Rebecca Kalogeris to explore how to make market research actionable in fast-moving organizations, without sacrificing depth or impact.
Key Takeaways:
- Just-Right Research– Not every project needs exhaustive studies. Match research depth to problem risk, resources, and speed requirements.
- Structure Fuels Curiosity– Establish a clear, repeatable process so insights can be generated consistently, even in fast-moving environments.
- Upfront Alignment Matters– Set expectations early with stakeholders about scope and rigor to prevent pushback later and protect insight quality.
- Accessing B2B Audiences– Recruiting non-customer participants is faster than ever using services like GLG or AlphaSights, if your audience definitions are clear.
- Tell the Story, Don’t Just Share Data– Start from stakeholders’ perspectives and use formats like interview “podcasts” to make qualitative findings resonate.
- AI as a Research Assistant– Use AI to analyze transcripts and detect themes faster, but absolutely require quote citations and human oversight to avoid “hallucinated” insights.
Guest Bio:
Anastassia (Ana) Laskey is the founder of Ground Control Research and the creator of the Brand and Market Telemetry Method. She helps organizations uncover actionable insights through practical, curiosity-driven research that balances speed and rigor. Ana’s work spans global B2B and consumer markets, where she enables teams to turn complex data into decisions that drive growth.
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