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Resources > Podcasts

Lessons Learned from 100+ Hours of Persona Interviews

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Through a 25+ year career in technology marketing, Mark Yeager has performed over 500 buyer persona interviews. In this podcast, he shares his top 9 hints for performing successful persona interviews, quick, easy changes that you can make today to start getting more value from your market interactions. Listen now!

Want more tips for successful interviews? Download this cheat sheet from Yeager Marketing.

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OTHER PodcastS

Pragmatic Institute Product Chats: Solving the Value Mystery with Mike Wilkinson
Podcast

Solving the Value Mystery with Mike Wilkinson

Value Sales Expert Mike Wilkinson joins us to break down what value really means—and how cross-functional teams can define, quantify, and deliver it in a way that drives customer decisions and revenue growth. Key Takeaways:...
Read More
Pragmatic Institute Product Chats: Defining and Delivering Radical Value with Mark Boundy
Podcast

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Mark Boundy, pricing strategist and author of Radical Value, joins us to break down why perceived customer value, not features or functions, should drive every pricing and product decision. Key Takeaways: Value Is in the Eye...
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