New! On-Demand - Product Management Certification.

Resources > Podcasts

Lessons Learned from 100+ Hours of Persona Interviews

Podcast_1500_20170705233450_0

Through a 25+ year career in technology marketing, Mark Yeager has performed over 500 buyer persona interviews. In this podcast, he shares his top 9 hints for performing successful persona interviews, quick, easy changes that you can make today to start getting more value from your market interactions. Listen now!

Want more tips for successful interviews? Download this cheat sheet from Yeager Marketing.

Author

Most Recent

Pragmatic Institute Product Chats: Facilitation Is a Must-Have Skill for Product Managers with Douglas Ferguson
Podcast

Facilitation Is a Must-Have Skill for Product Managers with Douglas Ferguson

Most product managers spend hours every week in meetings. What if those meetings actually worked? In this episode of Product Chats, Douglas Ferguson, entrepreneur, technologist, and president of Voltage Control, shares the art and science...
Read More
Pragmatic Institute Product Chats: Leadership Lessons for Accidental CEOs with Pete Steege
Podcast

Leadership Lessons for Accidental CEOs with Pete Steege

In this episode, Pete Steege, founder and CEO of B2B Clarity, joins Rebecca Kalogeris to explore the journey from technical expert to business leader, a shift many product managers and founders navigate without a clear...
Read More

OTHER PodcastS

Pragmatic Institute Product Chats: Facilitation Is a Must-Have Skill for Product Managers with Douglas Ferguson
Podcast

Facilitation Is a Must-Have Skill for Product Managers with Douglas Ferguson

Most product managers spend hours every week in meetings. What if those meetings actually worked? In this episode of Product Chats, Douglas Ferguson, entrepreneur, technologist, and president of Voltage Control, shares the art and science...
Read More
Pragmatic Institute Product Chats: Leadership Lessons for Accidental CEOs with Pete Steege
Podcast

Leadership Lessons for Accidental CEOs with Pete Steege

In this episode, Pete Steege, founder and CEO of B2B Clarity, joins Rebecca Kalogeris to explore the journey from technical expert to business leader, a shift many product managers and founders navigate without a clear...
Read More
View More

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Subscribe

Pragmatic Institute Resources