How To Utilize Aha! For Effective Product Management

Pragmatic Live Chat

“The secret is not to pick the squeakiest wheel, but to actually find the thing that’s going to add the most business value and customer value if we release it out to the market.” – Erik Johnson

In this Product Chat, Ian Templin, director of product management at Pragmatic Institute, and Erik Johnson, knowledge group manager at Aha! have a collaborative discussion about specific product strategies and how to execute processes using Aha!’s software.

Ian and Eric Discuss:

  • The three common pitfalls of market research
  • How Aha! prevents market research from getting lost in digital drawers
  • The three-prong test to validate and prioritize problems (and a tool to help)
  • Aha!’s product value scorecard and idea portal
  • How to effectively bring market insights to the development and design teams
  • How to get buy-in for a new roadmapping tool

About the hosts:
As the Director for Product Management at Pragmatics Product Vertical, Ian oversees a team of instructional designers responsible for creating and refining purposeful and inspiring learning experiences.

Erik Johnson is a seasoned Scrum Master with extensive experience in project management and software development. He’s also incredibly passionate and exceptionally knowledgeable about sharing his in-depth knowledge of Aha!’s product development tools.

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Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

Author:

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