How to Systematically Approach Competitive Objections
In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, hosts Erin Neal Enterprise Account Executive at Klue. Erin explains how to systematically approach objections to win customers who are talking with the sales team. The approach taught in this episode shows how to be collaborative rather than combative when approaching objections. Erin and Rebecca also cover how to provide sales with the tools they need to be successful in their objection handling with prospects.
Klue is company that provides market and competitive intelligence software that enables competitor research and delivery of sales battlecards to B2B Sales teams.
The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
Revolutionizing Design Through Context with Todd Bracher
In this episode, Todd Bracher, founder of BRACHER, joins host Rebecca Kalogeris to explore the transformative concept of contextual design. Todd, a three-time International Designer of the Year and author of Design in Context: A Framework...
Using Storytelling to Elevate Your Content Marketing with Rachel Hernandez
In this replay of Product Chats, Rachel Hernandez, Director of Brand Strategy at NextNet Media, joins host Rebecca Kalogeris to discuss how storytelling can transform content marketing. With several years of experience in digital content...
Revolutionizing Design Through Context with Todd Bracher
In this episode, Todd Bracher, founder of BRACHER, joins host Rebecca Kalogeris to explore the transformative concept of contextual design. Todd, a three-time International Designer of the Year and author of Design in Context: A Framework...
Using Storytelling to Elevate Your Content Marketing with Rachel Hernandez
In this replay of Product Chats, Rachel Hernandez, Director of Brand Strategy at NextNet Media, joins host Rebecca Kalogeris to discuss how storytelling can transform content marketing. With several years of experience in digital content...
