How to Systematically Approach Competitive Objections
In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, hosts Erin Neal Enterprise Account Executive at Klue. Erin explains how to systematically approach objections to win customers who are talking with the sales team. The approach taught in this episode shows how to be collaborative rather than combative when approaching objections. Erin and Rebecca also cover how to provide sales with the tools they need to be successful in their objection handling with prospects.
Klue is company that provides market and competitive intelligence software that enables competitor research and delivery of sales battlecards to B2B Sales teams.
The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
How AI Can Help PMs Make Better Decisions with Jordan Nolff
In this episode, Rebecca Kalogeris welcomes Jordan Nolff, VP of Growth at Productboard and former head of product growth at SurveyMonkey, for a discussion on how AI and customer insights are reshaping product management. Key...
Innovating for Every Body with Tobie Hatfield of Nike
In this episode, we welcome Tobie Hatfield, Senior Director of Athlete* Innovation at Nike, to explore how innovation, inclusivity, and performance intersect. Key Takeaways: Athlete Innovation Philosophy– Nike’s motto “if you have a body, you...
How AI Can Help PMs Make Better Decisions with Jordan Nolff
In this episode, Rebecca Kalogeris welcomes Jordan Nolff, VP of Growth at Productboard and former head of product growth at SurveyMonkey, for a discussion on how AI and customer insights are reshaping product management. Key...
Innovating for Every Body with Tobie Hatfield of Nike
In this episode, we welcome Tobie Hatfield, Senior Director of Athlete* Innovation at Nike, to explore how innovation, inclusivity, and performance intersect. Key Takeaways: Athlete Innovation Philosophy– Nike’s motto “if you have a body, you...
