How to Systematically Approach Competitive Objections
In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, hosts Erin Neal Enterprise Account Executive at Klue. Erin explains how to systematically approach objections to win customers who are talking with the sales team. The approach taught in this episode shows how to be collaborative rather than combative when approaching objections. Erin and Rebecca also cover how to provide sales with the tools they need to be successful in their objection handling with prospects.
Klue is company that provides market and competitive intelligence software that enables competitor research and delivery of sales battlecards to B2B Sales teams.
The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
Facilitation Is a Must-Have Skill for Product Managers with Douglas Ferguson
Most product managers spend hours every week in meetings. What if those meetings actually worked? In this episode of Product Chats, Douglas Ferguson, entrepreneur, technologist, and president of Voltage Control, shares the art and science...
Leadership Lessons for Accidental CEOs with Pete Steege
In this episode, Pete Steege, founder and CEO of B2B Clarity, joins Rebecca Kalogeris to explore the journey from technical expert to business leader, a shift many product managers and founders navigate without a clear...
Facilitation Is a Must-Have Skill for Product Managers with Douglas Ferguson
Most product managers spend hours every week in meetings. What if those meetings actually worked? In this episode of Product Chats, Douglas Ferguson, entrepreneur, technologist, and president of Voltage Control, shares the art and science...
Leadership Lessons for Accidental CEOs with Pete Steege
In this episode, Pete Steege, founder and CEO of B2B Clarity, joins Rebecca Kalogeris to explore the journey from technical expert to business leader, a shift many product managers and founders navigate without a clear...
