“Demand generation at its base definition is simply generating demand for a product or service, and then converting that demand into a lead.” – Charlotte Bohnett
Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Charlotte Bohnett, the senior director of demand generation at WebPT. In this episode, she talks not only about what makes demand generation successful but also what qualifies as quality content marketing. As a leader in the field, she shares strategies for building effective content marketing teams from the ground up and talks about the importance of retaining the best employees on your team.
The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
Building the Products of the Future with AI with Google DeepMind’s Jonathan Evens
In this episode, we sit down with Jonathan Evens, Product Lead at Google DeepMind, to explore what it truly means to build AI-powered products at scale. Drawing from over a decade of experience, spanning startups,...
In this episode, Andrew Saxe, VP of Product at Smartling, joins host Rebecca Kalogeris to reflect on the changing nature of product leadership. Drawing on 30 years in product – 15 of them at Smartling...
Building the Products of the Future with AI with Google DeepMind’s Jonathan Evens
In this episode, we sit down with Jonathan Evens, Product Lead at Google DeepMind, to explore what it truly means to build AI-powered products at scale. Drawing from over a decade of experience, spanning startups,...
In this episode, Andrew Saxe, VP of Product at Smartling, joins host Rebecca Kalogeris to reflect on the changing nature of product leadership. Drawing on 30 years in product – 15 of them at Smartling...
