How to be an Effective Product Marketer with Yasmeen Turayhi

Pragmatic Live Chat

“What I also have noticed is without clarity, people are literally moving in very different directions, in the wrong direction. They’re moving fast, but it’s not really making an impact on where they want to go.” – Yasmeen Turayhi
 
In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Yasmeen Turayhi, founder of the consultancy firm Modern Product and author of Product Marketing Debunked.
 
They Discuss

  • The importance of the product marketing role
  • How to manage pressure and the importance of mental health
  • Strategies to build clarity and prioritize tasks
  • Why the best product marketers are curious and diversify their knowledge

Follow Yasmeen Turayhi on Medium
 
Additional Resources
Market.
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
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Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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