In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Rod Griffith, chief client officer at MarketReach on how to help current customers discover new value in a product. Rod discusses how personal benefits can be a strong differentiator, especially when the competition focuses on business benefits. He explains how to uncover and leverage unrecognized benefits, unrecognized beneficiaries and unrecognized uses. They also explore how to remain authentic in the sales process by indirectly highlight personal benefits through conversation and questions.
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Mastering Stakeholder Engagement for Product Success with Bruce McCarthy
In this episode of Product Chats, Bruce McCarthy, author and expert in product management, joins host Rebecca Kalogeris to discuss the critical role of stakeholder management in product development. Bruce draws from his latest book...
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Podcast
Mastering Stakeholder Engagement for Product Success with Bruce McCarthy
In this episode of Product Chats, Bruce McCarthy, author and expert in product management, joins host Rebecca Kalogeris to discuss the critical role of stakeholder management in product development. Bruce draws from his latest book...
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