How Being a Customer Advisory Board Member Can Ignite Your Product Career

Pragmatic Live Chat

(This episode of the Pragmatic Live Podcast was captured during one of our recent Product Chat webinars)

Companies know that learning more about their customers is the best way to improve their products. But is the research influencing meaningful change? More often than not, the answer is no.

While many mediums facilitate customer engagement, this work only results in tactical, user-level augmentations that have a minor impact. Thankfully, there’s a better strategy and that is a well-run Customer Advisory Board (CAB). Launching a CAB not only leads to significant product enhancements but can also uncover new solutions that lead to substantial revenue gains. But why should you be a member of a CAB?

Rob Jensen, VP of Marketing for Ignite, and learn how a CAB is an effective career-building opportunity for product managers and product marketing managers who serve on them. Not only do members interact with their best customers, but they are also presenting product plans and roadmaps in front of their company executives who otherwise may not be aware of their skills and contribution to the company.

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

Author:

Other Resources in this Series

Most Recent

Podcast

Transforming Your Products with Community Insight with Jake McKee, Community-Driven Product Expert

“Community-driven product development is not just about getting feedback, but about integrating community members and customers into the product development cycle itself.” -Jake McKee, Community Driven Product Management Leader In this episode of Product Chats,...
Podcast

Harnessing the Power of AI for Product Marketing with Anubhav Rao

“If product managers are supposed to put a product on the shelf, product marketing is supposed to take it off the shelf.” – Anubhav Rao, Product Marketing Expert In this episode of Product Chats, we...

OTHER PodcastS

Podcast

Transforming Your Products with Community Insight with Jake McKee, Community-Driven Product Expert

“Community-driven product development is not just about getting feedback, but about integrating community members and customers into the product development cycle itself.” -Jake McKee, Community Driven Product Management Leader In this episode of Product Chats,...
Podcast

Harnessing the Power of AI for Product Marketing with Anubhav Rao

“If product managers are supposed to put a product on the shelf, product marketing is supposed to take it off the shelf.” – Anubhav Rao, Product Marketing Expert In this episode of Product Chats, we...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe