Resources > Podcasts

How Being a Customer Advisory Board Member Can Ignite Your Product Career

Pragmatic Live Chat

(This episode of the Pragmatic Live Podcast was captured during one of our recent Product Chat webinars)
 
Companies know that learning more about their customers is the best way to improve their products. But is the research influencing meaningful change? More often than not, the answer is no.
 
While many mediums facilitate customer engagement, this work only results in tactical, user-level augmentations that have a minor impact. Thankfully, there’s a better strategy and that is a well-run Customer Advisory Board (CAB). Launching a CAB not only leads to significant product enhancements but can also uncover new solutions that lead to substantial revenue gains. But why should you be a member of a CAB? 
 
Rob Jensen, VP of Marketing for Ignite, and learn how a CAB is an effective career-building opportunity for product managers and product marketing managers who serve on them. Not only do members interact with their best customers, but they are also presenting product plans and roadmaps in front of their company executives who otherwise may not be aware of their skills and contribution to the company.

Author

Other Resources in this Series

Most Recent

Pragmatic Live Chat
Podcast

A New Way of Thinking About Market Segmentation

“At best, you can be slightly better than your competitor if you're using the same exact tools and data to segmentize your audience,” Rod Griffith   You likely know the power of segmentation, but many...
Pragmatic Live Chat
Podcast

Generative AI as a Collaborative Partner for Product Professionals: A Conversation with Will Scott

“I know it's going to change our jobs —  the speed of innovation, both for product management and product marketing, is going to be accelerated. In a world where technology constantly evolves, integrating AI into...

OTHER PodcastS

Pragmatic Live Chat
Podcast

A New Way of Thinking About Market Segmentation

“At best, you can be slightly better than your competitor if you're using the same exact tools and data to segmentize your audience,” Rod Griffith   You likely know the power of segmentation, but many...
Pragmatic Live Chat
Podcast

Generative AI as a Collaborative Partner for Product Professionals: A Conversation with Will Scott

“I know it's going to change our jobs —  the speed of innovation, both for product management and product marketing, is going to be accelerated. In a world where technology constantly evolves, integrating AI into...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.