How AI Can Help PMs Make Better Decisions with Jordan Nolff

Pragmatic Institute Product Chats: How AI Can Help PMs Make Better Decisions with Jordan Nolff

In this episode, Rebecca Kalogeris welcomes Jordan Nolff, VP of Growth at Productboard and former head of product growth at SurveyMonkey, for a discussion on how AI and customer insights are reshaping product management.

Key Takeaways:

  1. AI for PMs– Generative AI can streamline repetitive tasks like synthesizing insights and creating handoffs, freeing PMs to focus on strategic work while still requiring human oversight.
  2. Balance the Hype– AI is moving fast, but effective adoption requires thoughtful use cases tied to customer problems, not just chasing trends.
  3. Democratizing Knowledge– Centralizing context enables junior PMs and cross-functional teammates to contribute more effectively and align faster.
  4. Practical First Steps– Start by organizing your own repository of customer insights and market knowledge to support stronger decision-making.

Guest Bio:
Jordan Nolff is VP of Growth at Productboard, where he helps shape the future of AI-powered product management. Previously, he led product growth and monetization at SurveyMonkey. With a career spanning consulting, growth strategy, and SaaS leadership, Jordan is passionate about helping product teams translate data into decisions that drive real impact.

ABOUT PRAGMATIC INSTITUTE:
Since 1993, Pragmatic Institute has provided training and professional development for product, design, and data professionals. Our comprehensive methods and Pragmatic Framework equip professionals with the skills to accelerate innovation, increase customer satisfaction, and bolster revenue. We offer online, in-person, and on-demand courses taught by industry experts with decades of experience.

EPISODE LINKS:

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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