What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products–how you move from beta to early adopter to sustainable pricing models–as well as how to get your salesforce onboard with selling your new products.
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Most Recent
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Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter
In this episode, Ciara Peter, SVP of Product at Robin, joins us to break down what happens after the PRD is done and the code is shipped. Drawing on her experience building people-centered enterprise software...
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Startups vs. Enterprises: Navigating Product Management in Different Worlds with Arturo Piña
In this episode, we sit down with Arturo Piña, founder of The Startup Agency, angel investor, and fractional product strategist, to explore what product management really looks like inside startups and how it compares to...
OTHER PodcastS
Podcast
Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter
In this episode, Ciara Peter, SVP of Product at Robin, joins us to break down what happens after the PRD is done and the code is shipped. Drawing on her experience building people-centered enterprise software...
Podcast
Startups vs. Enterprises: Navigating Product Management in Different Worlds with Arturo Piña
In this episode, we sit down with Arturo Piña, founder of The Startup Agency, angel investor, and fractional product strategist, to explore what product management really looks like inside startups and how it compares to...
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