Defining Sprint, Release and Launch

Pragmatic Live Chat

“We try to be pristine in our application of the definitions, and what it is we’re actually trying to accomplish can sometimes get lost in the shuffle” – Kirsten Butzow

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Kirsten Butzow, Senior VP, customer operations at Houghton Mifflin Harcourt

They discuss:

  • Sprints and how the market cares about usefulness and impact—not methodology
  • Who is driving the release planning discussions
  • How to collaborate for a launch
  • Why requirements should start with data and market research
  • The helpful role of a retrospective

Additional Resources

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Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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