Defining Sprint, Release and Launch

Pragmatic Live Chat

“We try to be pristine in our application of the definitions, and what it is we’re actually trying to accomplish can sometimes get lost in the shuffle” – Kirsten Butzow

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Kirsten Butzow, Senior VP, customer operations at Houghton Mifflin Harcourt

They discuss:

  • Sprints and how the market cares about usefulness and impact—not methodology
  • Who is driving the release planning discussions
  • How to collaborate for a launch
  • Why requirements should start with data and market research
  • The helpful role of a retrospective

Additional Resources

Want to learn more about effective launches?

Launch
is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals.
Enroll Today

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts

Most Recent

Podcast

Building AI-Powered Products at Scale with Mario Rodriguez, CPO of GitHub

In this episode, Mario Rodriguez, Chief Product Officer at GitHub, joins host Rebecca Kalogeris to explore how to prioritize products for massive user bases, integrate AI deeply into workflows, and prevent team burnout in fast-paced development cycles....
Podcast

Making Market Research Practical and Impactful with Ana Laskey, founder of Ground Control Research

In this episode, Anastassia (Ana) Laskey, founder of Ground Control Research, joins host Rebecca Kalogeris to explore how to make market research actionable in fast-moving organizations, without sacrificing depth or impact. Key Takeaways: Just-Right Research– Not every project needs...

OTHER PodcastS

Podcast

Building AI-Powered Products at Scale with Mario Rodriguez, CPO of GitHub

In this episode, Mario Rodriguez, Chief Product Officer at GitHub, joins host Rebecca Kalogeris to explore how to prioritize products for massive user bases, integrate AI deeply into workflows, and prevent team burnout in fast-paced development cycles....
Podcast

Making Market Research Practical and Impactful with Ana Laskey, founder of Ground Control Research

In this episode, Anastassia (Ana) Laskey, founder of Ground Control Research, joins host Rebecca Kalogeris to explore how to make market research actionable in fast-moving organizations, without sacrificing depth or impact. Key Takeaways: Just-Right Research– Not every project needs...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.