A Peek Behind the Pragmatic Curtain: Eating Our Own Dog Food

Podcast_1500_20170705233450_0

So how does the company that taught the world what it means to be market-driven put it to work in their own company? In this podcast, Pragmatic Marketing instructor Mark Stiving interviews our own VP of Marketing, Rebecca Kalogeris, on how they’ve implemented the Pragmatic Marketing concepts over the years and what they’ve learned from their successes (and failures) along the way. Listen now.

Find this interesting and want to hear more about how we practice what we preach at Pragmatic Marketing? Or maybe you want to share your implementation story—the good and the bad—with Mark and Rebecca? Contact us at [email protected]. We’d love to hear from you.

Author

Most Recent

Podcast

Solving the Value Mystery with Mike Wilkinson

Value Sales Expert Mike Wilkinson joins us to break down what value really means—and how cross-functional teams can define, quantify, and deliver it in a way that drives customer decisions and revenue growth. Key Takeaways:...
Podcast

Defining and Delivering Radical Value with Mark Boundy

Mark Boundy, pricing strategist and author of Radical Value, joins us to break down why perceived customer value, not features or functions, should drive every pricing and product decision. Key Takeaways: Value Is in the Eye...

OTHER PodcastS

Podcast

Solving the Value Mystery with Mike Wilkinson

Value Sales Expert Mike Wilkinson joins us to break down what value really means—and how cross-functional teams can define, quantify, and deliver it in a way that drives customer decisions and revenue growth. Key Takeaways:...
Podcast

Defining and Delivering Radical Value with Mark Boundy

Mark Boundy, pricing strategist and author of Radical Value, joins us to break down why perceived customer value, not features or functions, should drive every pricing and product decision. Key Takeaways: Value Is in the Eye...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources