Launching a product is a high-stakes endeavor, and success hinges on more than just a market-driven offering. In this webinar, we’ll explore two real-world case studies that illuminate both the power of process and the importance of strategic restraint.
First, we’ll dive into a successful product launch guided by Pragmatic Institute’s Launch Framework. You’ll learn how a cross-functional team aligned around market problems, messaging, and enablement to drive measurable business impact. From pre-launch planning to post-launch optimization, this case study highlights practical applications of the framework that you can adapt to your own go-to-market strategy.
Then, we’ll shift gears to examine a very different—but equally valuable—scenario: recognizing when to pause or stop a launch. Through a candid case study, we’ll unpack the signals that indicated misalignment with market readiness, how the team made the tough call to pivot, and what they learned in the process.
Whether you’re preparing for your next launch or reevaluating one in progress, this session will equip you with actionable insights to make smarter, more confident decisions.
