Getting Exec Buy-In on Data Analytics

Thursday February 9th, 2023
1:30 PM ET
Marilyn Coleman, Pragmatic Institute Data Instructor

getting exec buy-in for data analytics with marilyn coleman

Unleashing the power of data analytics helps organizations maximize efficiency, uncover actionable insights, and drive business value. However, getting executives on board comes with its own set of challenges. So, how do you sell data analytics to the c-suite to become a more data-driven organization and leverage the power of data strategically?

Join our webinar Thursday, February 9, from 1:30 to 2:30 p.m. ET as Pragmatic Institute’s data instructors, Marilyn Coleman and Dr. Susan Gracia, discuss strategies and initiatives that will help you get and keep executive buy-in.

Data and business expert Marilyn Coleman shares: 

  • Hesitations from executives on sponsoring data
  • Common obstacles on getting executive buy-in 
  • How to overcome challenges on selling data analytics to the c-suite 
  • How to leverage data with an optimized and repeatable approach 

Marilyn Coleman has over 15 years of experience in data analysis and business analytics. Prior to joining Pragmatic Institute, she led the implementation of operational self-serve business intelligence at Educational Testing Service (ETS). She has a passion for empowering others to use data to organize and simplify what appears to be chaotic and complex. At Pragmatic, Marilyn teaches Business-Driven Data Analysis and Data Science for Business Leaders.

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