What kind of power does your brand have? How do people feel about it, describe it to others and interact with it? And what can you do to strengthen your brand and its impact? In this issue of Pragmatic Marketer we tackle these questions and introduce “Pragmatic Implementation,” a new column that expands our brand promise to deliver practical, actionable training and best practices.
CELEBRATING 20 YEARS OF THE AGILE MANIFESTO
When the 17 original authors of the Agile Manifesto gathered 20 years ago