the pragmatic

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Throughout our lives, our wants and needs change. For example, as adults we don't require the same things that we did when we were teenagers or toddlers. Our needs shift, our tastes evolve, the world changes and, most important, the problems we face are different. The same thing is true for our products.

Different stages of a product's life cycle require different investments and different focuses. Many of the articles in this quarter's issue of The Pragmatic address the different stages of the life cycle, all while recognizing that every company's evolution will be different and there is no one-size-fits-all answer.

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Interested in contributing an article? Check out our editorial calendar.

Previous Magazines

The Secrets Issue

We all keep secrets for a variety of reasons; some are harmless while others are morally questionable. In this issue of The Pragmatic, we explore secrets of product management and product marketing to showcase the aspects of our profession that you might not otherwise know.From understanding how to keep a secret as...
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The Ethics Issue

We all have moral principles that direct our personal behavior. Professionally, in the mad dash to meet deadlines and exceed expectations, it can be tempting to test the bounds of those principles. But, as French author and philosopher Albert Camus put it, “a man without ethics is a wild beast loosed...
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Rise of the Machines

There’s a revolution happening. Machines aren’t just making our lives easier—they’re taking our products and our businesses to new heights. Machines, data science and artificial intelligence are the greatest business tools we’ve seen yet. Are you ready for the revolution? Learn how to harness the power of data and machine learning...
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Building Successful Organizations

Create a cohesive product team that functions like a superorganism. Ants work so well together that the collective group is classified as a superorganism. Now imagine how much your team could accomplish, how powerful it would be, if it functioned the same way. That’s why we’ve dedicated the fall issue of Pragmatic...
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Aligning With Sales

Bridge the gap with sales. Are you delivering information the sales team needs in a way that is useful to them, or are you expecting them to match what’s easiest for you? Failure to align with sales is one of the biggest problems facing product teams. That’s why we’ve dedicated the summer...
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A Matter of Size

Embrace reciprocal learning. What can startups learn from large enterprise companies and vice versa? For starters, established companies can help startups navigate obstacles they’ve already overcome. And startups can inject a dose of speed, adaptability and innovation into enterprise companies. Regardless of your company’s size, we’ve got you covered in the spring...
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The Global Issue

Prepare for global growth. Product professionals face a myriad of complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help. Read first-hand accounts of successes and failures, tips for entering the Chinese...
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Softer Side of Product Management

It pays to be soft. Product professionals who excel are the ones who have mastered soft skills—like empathy, listening and delivering truth—in addition to the requisite hard skills. These skills enable you to exert influence greater than your title and authority alone might provide, and help maximize your product and career...
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Back to School

Become a perpetual student. If you want to succeed, you must regularly learn new concepts and continually refresh the topics that matter most: understanding the markets and ensuring that everything you do addresses their problems. In this issue of Pragmatic Marketer we reexamine some core subjects (pricing, messaging, prioritization), as well...
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