Market Visit Planning Guide

Not sure when to talk to your market — or how to fit it in? This one-page planning guide offers a simple, practical rhythm for NIHITO visits that aligns with key phases of product work.

  • Learn when to engage customers, evaluators, and potentials
  • Apply insights to roadmaps, messaging, and launch planning
  • See how AI can support your visit workflow, from prep to synthesis
  • Start planning your next market conversation with confidence.

Download the guide

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts

OTHER InfographicS

Infographic

Who Owns What? Understanding PM and PMM Roles

A visual guide to how product management roles and product marketing roles align, differ, and work together.
Infographic

Unlock the Psychology Behind Every Price Tag

Understand why customers choose one product over another—even when the specs are the same. Why do people instinctively reach for the $50 bottle over the $20 one? What does the price say about the product?...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.