Market Visit Planning Guide

Not sure when to talk to your market — or how to fit it in? This one-page planning guide offers a simple, practical rhythm for NIHITO visits that aligns with key phases of product work.

  • Learn when to engage customers, evaluators, and potentials
  • Apply insights to roadmaps, messaging, and launch planning
  • See how AI can support your visit workflow, from prep to synthesis
  • Start planning your next market conversation with confidence.

Download the guide

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts
Cover for a Market Visit Planning Guide Infographic
Market Visit Planning Guide

Complete the form below to download the ebook

OTHER InfographicS

Infographic

AI Readiness & Risk Alignment Evaluation

Before adding AI to your product, make sure your team is ready to deliver it responsibly. This tool helps assess five critical areas – market problems, solution fit, value, external trust, and internal capacity. Use...
Infographic

Decision-Making RACI for Product Teams

When everyone owns the decision, no one really does. This RACI tool helps product teams clarify decision-making roles so work moves faster, with less friction and more accountability. It outlines who drives, decides, contributes, or...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.