Resources > Infographics

Core Competency vs Distinctive Competency vs Competitive Advantage

The terms core competency, distinctive competency and competitive advantage are often used interchangeably (and incorrectly). To help, we’ve designed a quick cheat sheet to explain the differences and similarities for these important concepts.

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  • Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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Ode to the Positioning Document
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Ode to the Positioning Document

The positioning document is an essential tool to help guide your product team in building and marketing the right product to the right audiences. They also help your entire organization harmonize and support your product
Winn/Loss Program Infographic
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7 Steps for Launching a Win-Loss Program

“Why did I lose?” It’s the first question a salesperson wants to ask a prospect after failing to win their business. Unfortunately, it’s unlikely the prospect will answer the question candidly leaving your team with

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