The most common mistake that causes products and services to fail is the logical (but incorrect) assumption that, because you’re an expert in a market or industry, you therefore know more than your buyers about how your product can solve their problems.
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Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.