The Product Manager’s Guide to Using AI in Market Research 

Looking to improve your market research with AI?  This free, insightful, and actionable guide shows product managers and other professionals how to use AI to gather insights faster, uncover trends, and make more strategic product decisions.

You’ll learn:

  • How to define market research objectives that guide AI tools effectively
  • Which AI tools product teams use for analyzing feedback, tracking competitors, and predicting market shifts
  • Where AI can accelerate insight generation and where human judgment is still essential
  • Common risks (like data quality, bias, and overreliance) and how to avoid them

This guide offers best practices and tool recommendations grounded in real-world product work. Whether you’re exploring generative AI for the first time or scaling your research stack, you’ll walk away with actionable strategies that improve outcomes.

Ready to make your market research smarter, not just faster? Fill out the form and download the guide.

Go deeper into AI and Product Market Research

Download the guide now and bookmark this article on AI for Market Research for even more actionable information. Written by Will Scott, an instructor and industry leader, who shows you how best practices to utilize and pitfalls to avoid.

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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Harnessing AI for market research
The Product Manager’s Guide to Using AI in Market Research 

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