Organizations strive to innovate their products, but it doesn’t happen overnight. Innovation is an ongoing process that requires a blend of structure, creativity, and advocacy within the organization. Understanding the levels of innovation, from incremental to transformational, and understanding your company’s appetite for innovation, is foundational to driving growth without getting stuck in the weeds. As influential cross-functional partners, product managers have an opportunity to shape organizational culture around innovation. Exploring different approaches to innovation can help product professionals prioritize approaches that align with their organization’s goals.
With this resource, we’ll explore:
- Aligning goals and plans for innovation with stakeholders’ expectations
- Common approaches to innovation, and characteristics of each
- Product managers’ unique role in influencing a culture of innovation
Download your copy of Product Manager’s Guide to the Innovation Process.
