Resources > Ebooks

Ethics in Storytelling: A Guide for Designers

As designers, we make decisions about how to tell stories, whether describing a user’s journey or explaining our choices in designing a product. How can we ensure our storytelling is ethical?

Learn in this Pragmatic Design ebook how proofing your design stories through an ethics lens ensures your messages align with the values that you and your organizations aspire toward. Discover five ethical approaches you can apply toward decision-making, with examples and practice scenarios. Once you’ve selected an ethical approach for your design story, check it against a list of questions to consider before you share your story with its intended audience.

Proofing your message through an ethics lens is just one way to de-risk a design story. Sign up for Pragmatic Institute’s Influence Through Storytelling course to access our Story Planner—an in-depth guide for designing narratives that help you achieve your strategic goals. Influence Through Storytelling teaches designers how to craft stories that communicate design impact.

  • Pragmatic Institute

    Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.


How to Make Your Design Stories Shareable Ebook Cover

How to Make Your Design Stories Shareable

Whether you’re speaking to stakeholders or teammates, delivering stories that motivate your audience to take action is essential—and difficult. Pragmatic Design’s newest ebook explores the world of “shareability,” and how you can leverage different techniques...
Category: Design
Using Resources to Bring Design Stories to Life

Using Resources to Bring Design Stories to Life

There are myriad ways to apply storytelling in design, from aligning on user context with cross-functional stakeholders to sharing learnings from a project with peers. If you have a goal in mind for your story,...

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