Resources > Ebooks

Ethics in Storytelling: A Guide for Designers

As designers, we make decisions about how to tell stories, whether describing a user’s journey or explaining our choices in designing a product. How can we ensure our storytelling is ethical?

In this Pragmatic Design ebook, learn how proofing your design stories through an ethics lens ensures your messages align with the values that you and your organizations aspire toward. Discover five ethical approaches you can apply toward decision-making, with examples and practice scenarios. Once you’ve selected an ethical approach for your design story, check it against a list of questions to consider before you share your story with its intended audience.

Proofing your message through an ethics lens is just one way to de-risk a design story. Sign up for Pragmatic Institute’s Influence Through Storytelling course to access our Story Planner—an in-depth guide for designing narratives that help you achieve your strategic goals. Influence Through Storytelling teaches designers how to craft stories that communicate design impact.

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  • Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

OTHER EbookS

Cover of Communication Compass ebook
Ebook

Map Your Message to Its Audience with the Communication Compass

Storytelling is a valuable tool for designers who want to carve out more influence in their organizations. But while you might feel your story has all the right ingredients, how will you ensure your message

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Map Your Message to Its Audience with the Communication Compass
Map Your Message to Its Audience with the Communication Compass
Ensure your message hits the mark. This eBook helps you visually map communication styles so you can tailor your design story to a stakeholder or business partner.

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Demystifying Data Projects: A Guide for Business Leaders
While data science is a competitive advantage, data isn’t magic. Learn how to make magic happen by partnering more effectively with data professionals. This eBook delves into types of data projects, sample questions, tools and methods, key points and cautions—so stakeholders like you can initiate data projects with real business impact.

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What’s the difference between a successful data analysis project and one that falls flat? 

Before you begin working with the data, you need to understand what you’re solving for. Gathering context and aligning around goals with your stakeholders from the outset will help you avoid disconnects and deliver actionable insights. Discover the most vital questions to ask before embarking on a data analysis project in our in-depth guide, “Define: Laying the Foundation for Successful Data Analysis.”

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