Effective Product Managers Know Their Market

There are two roles for product managers in technology companies: expert on the product or expert on the market. As experts on the product, they are often used for important demos, sales training, and managing the tactics of product delivery. But to serve in a strategic role, product managers must be experts on the market.

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts
Effective Product Managers Know Their Market
Effective Product Managers Know Their Market

Complete the form below to download the ebook

OTHER EbookS

Ebook

The Product Manager’s Guide to Using AI in Market Research 

Looking to improve your market research with AI?  This free, insightful, and actionable guide shows product managers and other professionals how to use AI to gather insights faster, uncover trends, and make more strategic product...
Ebook

Building High-Performing Product Teams: A Manager’s Guide

Great products don’t come from ideas alone; they come from teams who can execute. But building a product team that delivers consistently, adapts quickly, and collaborates cross-functionally takes more than hiring the right people. This...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.