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Overcoming the Four Hurdles to Product Launch Success

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Authors

  • Rod Griffith

    Rod Griffith, a seasoned professional with 41 years in product marketing, has left an indelible mark at Control Module Inc., Data General, Cultural Organization of Lowell, and MarketReach, Inc. His expertise spans strategic marketing, brand development, channels marketing, and strategic alliances. Rod excels in crafting effective integrated marketing programs for technology, business, and healthcare solutions. For questions or inquiries, please contact [email protected].

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  • Stephanie Labrecque

    Stephanie Labrecque, a thought leader in technology product management with 25 years of experience, has left a lasting impact at organizations such as Nortel Networks, Gentec-ceo, and Pragmatic Institute. Her expertise extends to addressing the unique issues and challenges inherent in creating technology-powered products, services, and experiences. Associated with Inspira Strategies, Stephanie remains dedicated to advancing the product management field. For questions or inquiries, please contact [email protected].

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  • Etienne Fiset

    Etienne Fiset, MBA, EE, brings 21 years of expertise to the realm of marketing high-technology products. His journey includes impactful roles at Infineon Technologies and Gentec Inc., where he excelled in guiding technology innovators. Etienne is recognized as a proficient strategist in companies such as Nutaq, Pragmatic Institute, and Novo123. For any inquiries or questions, please contact [email protected].

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