Naming and Renaming Products

Pragmatic Institute Logo and 3 verticals

Thanks for visiting! You are currently viewing a Pragmatic Institute Resource that has been archived. But don’t worry, we’re committed to providing you with relevant, valuable insights for your product career.

You can also explore our latest Resources, including articles, webinars, and more.

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts

Most Recent

Article

Harnessing AI for Market Research: A Guide to Best Practices and Pitfalls

Using AI for market research is transforming how businesses gather insights, understand customer behavior, and make smarter decisions. This article offers insight and tips for product professionals. 
Category: AI
Article

Post-Acquisition Product Strategy: Real Lessons from SBS’s 3-Year Journey

Discover how SBS unified its product teams, eliminated silos, and scaled market-driven practices after multiple acquisitions using a structured, data-driven approach.
Article

What Pragmatic Taught Me About Launching a Startup

3 minute read Learn how the Pragmatic Framework used by product teams can also guide an AI founder in this first-person article from the CEO of AnswerMyQ.   Launching a startup isn’t that different from...
Article

How to Avoid Product Launch Failure

5 minute read What can you learn about avoiding product launch failure from Threads? Our expert talks about what the fastest rise, steepest fall, and most expensive learning curve in social media history can teach...
Category: Product Launch
Article

Are AI Pricing Algorithms an Opportunity or Risk?

Are AI Pricing Algorithms an opportunity to increase your profit and efficiency or are they actually a compliance risk? This article talks about both sides and offers a checklist for responsible AI pricing.

OTHER ArticleS

Article

Harnessing AI for Market Research: A Guide to Best Practices and Pitfalls

Using AI for market research is transforming how businesses gather insights, understand customer behavior, and make smarter decisions. This article offers insight and tips for product professionals. 
Category: AI
Article

Post-Acquisition Product Strategy: Real Lessons from SBS’s 3-Year Journey

Discover how SBS unified its product teams, eliminated silos, and scaled market-driven practices after multiple acquisitions using a structured, data-driven approach.

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.