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Resources > Podcasts

How a 90-Second Launch Story Highlights Purpose and Establishes Focus

Pragmatic Live Chat

Product teams build impressive and detailed launched strategies. But, how do you get an entire organization to execute a coordinated effort that results in a successful launch?In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews interviews Pragmatic instructor Todd Middlebrook about the 90-second launch story.They discuss:

  • The complicated process of a launch
  • The value of having clarity on the end goal
  • The components of a 90-second story

Additional Resources
There is a new course update to Market. This course **helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. Learn More

Want to learn more about effective launches?
Launch is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals. Enroll Today

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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