In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Rod Griffith, chief client officer at MarketReach on how to help current customers discover new value in a product. Rod discusses how personal benefits can be a strong differentiator, especially when the competition focuses on business benefits. He explains how to uncover and leverage unrecognized benefits, unrecognized beneficiaries and unrecognized uses. They also explore how to remain authentic in the sales process by indirectly highlight personal benefits through conversation and questions.
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Building Human-Centered Video Conferencing with Norma Løvhaugen
In this episode, we welcome Norma Løvhaugen, VP of Strategy and Initiatives at Neat, for a conversation about building video conferencing solutions that truly connect people. Based in Oslo and featured in Forbes last year, Norma brings...
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Building Bold Products with Luke Des Cotes of Metalab
In this episode, Luke Des Cotes, leader of Metalab, joins Rebecca Kalogeris to share how his creative background and entrepreneurial mindset have helped transform groundbreaking ideas into successful, market-ready products. Key Takeaways: Creativity Needs to...
OTHER PodcastS
Podcast
Building Human-Centered Video Conferencing with Norma Løvhaugen
In this episode, we welcome Norma Løvhaugen, VP of Strategy and Initiatives at Neat, for a conversation about building video conferencing solutions that truly connect people. Based in Oslo and featured in Forbes last year, Norma brings...
Podcast
Building Bold Products with Luke Des Cotes of Metalab
In this episode, Luke Des Cotes, leader of Metalab, joins Rebecca Kalogeris to share how his creative background and entrepreneurial mindset have helped transform groundbreaking ideas into successful, market-ready products. Key Takeaways: Creativity Needs to...
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