How the Elephant and 6 Blind People Can Help Articulate Your Product’s Vision

  • How do you get six blind people to understand what an elephant looks like? It’s not unlike trying to define a product that it actually makes sense to build. Product teams often suffer from vague requirements that leave the design and development teams without direction. Or requirements may be so detailed that they discourage thinking of creative ways to solve user problems.You’ll learn how to develop data-driven requirements that articulate your product’s vision, are actionable for your design and development teams, and can be communicated in your strategic roadmap and product backlog. You’ll also discover how to apply this information to agile teams.

    Johnathan Lucky, scrum master at Perform Group, discusses how to:

    • Gather requirements and define market problems
    • Translate the needs of the market into actionable requirements for agile teams
    • Apply data-driven decision-making to products and avoid inside-out thinking
    • Create a feedback loop of inception, iteration and plan

Webinar Slides Download the Slides

Get Notified Get Notified of Webinars

Author

  • Johnathan Lucky

    Johnathan Lucky, with 19 years of experience, has cultivated a versatile skill set encompassing Marketing, Product Management, Sales, and Agile delivery. Having made significant contributions at organizations like MarketSource, DAZN, and Sky, he excels in delivering user-loved products and demand-generating marketing programs. Johnathan's strategic approach helps firms shorten sales cycles, increase revenue, and resonate with buyers. For questions or inquiries, please contact [email protected].

    View all posts

Most Recent

Webinar

One Product, Two Sides: Real-World Challenges for Product Managers and Product Marketing Managers

Product Manager and Product Marketing Manager roles are both essential, but knowing where one ends and the other begins can get murky fast. In this webinar, Pragmatic Instructor and Product Management expert Paul Young teams...
Webinar

Navigating Product Launch Success and Knowing When to Pause

 Launching a product is high-stakes and success takes more than a market-driven idea. This Pragmatic Alumni led webinar explores two case studies that reveal both the power of process and the value of knowing...
Webinar

Your Sales Team Keeps Discounting—And What You Can Do About It

Your sales team isn’t discounting because they’re underperforming. They’re discounting because the value isn’t clear to customers. Join Product Chats host Rebecca Kalogeris and pricing expert Mark Stiving, Ph.D. for a live session on how...

OTHER WebinarS

Webinar

One Product, Two Sides: Real-World Challenges for Product Managers and Product Marketing Managers

Product Manager and Product Marketing Manager roles are both essential, but knowing where one ends and the other begins can get murky fast. In this webinar, Pragmatic Instructor and Product Management expert Paul Young teams...
Webinar

Navigating Product Launch Success and Knowing When to Pause

 Launching a product is high-stakes and success takes more than a market-driven idea. This Pragmatic Alumni led webinar explores two case studies that reveal both the power of process and the value of knowing...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.