Multiple Course Discount: $100 off each additional course

Alumni Community Login Student Portal Login Share with Credly!
Enroll Now
Resources > Webinars

The Problem With Finding and Validating Market Problems


   Download the Slides    Get Notified of Webinars

 

Finding and validating market problems is crucial for product teams, but many struggle to consistently engage in this best practice. And while they are often able to collect ample data from customers and potentials, we frequently hear about the struggle to aggregate it into meaningful information.
In this webinar, learn a new method for working with unstructured data and small sample sizes to:
  • Validate your product direction
  • Verify roadmap priorities with market data
  • Test the degree that your messaging resonates
  • Measure the strength of your value proposition
Join Mike Smart, founder and principal consultant of Egress Solutions, and uncover a market discovery method that will empower you to find key market data.

 

Author

  • Mike Smart

    Mike Smart, with 33 years in product consulting, has made significant contributions at Tandem Computers, GRIC, and Pragmatic Institute. His expertise, honed at Master Software Inc., Nsite, and Egress Solutions, focuses on accelerating product sales growth through market-driven practices. With a background that includes roles at Bishop Ranch Intelligence Innovation Accelerator and Salestable, Mike brings a wealth of experience to drive positive outcomes. For questions or inquiries, please contact [email protected].

    View all posts

Most Recent

Transforming Product Management: Why Investing In Training Pays Off
Webinar

Transforming Product Teams with Shared Language: SBS’s Pragmatic Story

When growth comes through acquisitions, misalignment is inevitable. Different teams, different definitions, and no shared playbook. SBS, a financial services and SaaS leader, faced exactly that, and used the Pragmatic framework to turn complexity into...
Read More
Pragmatic Institute webinar: Beyond the Office: Mastering Market Research and Customer Interviews
Webinar

Out of the Office, Into the Market: Mastering NIHITO Conversations

Join us as our expert panel will show you how to step out from behind the desk and into real conversations with customers, evaluators, and potentials. You’ll learn how to: Uncover unmet needs with smarter...
Read More
Pragmatic Institute Webinar: One Product, Two Sides: Real-World Challenges for Product Managers and Product Marketing Managers
Webinar

One Product, Two Sides: Real-World Challenges for Product Managers and Product Marketing Managers

Product Manager and Product Marketing Manager roles are both essential, but knowing where one ends and the other begins can get murky fast. In this webinar, Pragmatic Instructor and Product Management expert Paul Young teams...
Read More

OTHER WebinarS

Transforming Product Management: Why Investing In Training Pays Off
Webinar

Transforming Product Teams with Shared Language: SBS’s Pragmatic Story

When growth comes through acquisitions, misalignment is inevitable. Different teams, different definitions, and no shared playbook. SBS, a financial services and SaaS leader, faced exactly that, and used the Pragmatic framework to turn complexity into...
Read More
Pragmatic Institute webinar: Beyond the Office: Mastering Market Research and Customer Interviews
Webinar

Out of the Office, Into the Market: Mastering NIHITO Conversations

Join us as our expert panel will show you how to step out from behind the desk and into real conversations with customers, evaluators, and potentials. You’ll learn how to: Uncover unmet needs with smarter...
Read More
View More

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe