The 2025 State of the Industry Report is here, packed with real data from today’s product teams. Download the Report

Enroll Now
Resources > Webinars

Why Your Business Plan Is a Waste of Time


Webinar Slides Download the Slides

Business experts will often tell you that the first step in starting a successful business is to write a business plan. But in reality, that plan is probably outdated the moment you finish writing it. It makes far more sense to focus your energy on more productive activities that have a longer shelf life. These include mastering the art of storytelling and your 10-slide pitch, something that should be a top priority for entrepreneurs.

In this webinar, you’ll learn:

  • The top reasons your business plan is a waste of time
  • How to spark interest in your business by mastering your 10-slide pitch
  • How to use the power of storytelling to connect with investors, employees and customers

Hear from Gregg Scoresby, CEO of CampusLogic, to discover how ditching your business plan can actually increase interest in your business.

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts

Most Recent

Pragmatic Institute Webinar: Don't Let HIPPOs Run Over Your Roadmap
Webinar

Don't Let HIPPOs Run Over Your Roadmap

Bruce McCarthy knows roadmaps are essential to product strategy – but they’re also one of the most challenging aspects of product management. You can have the best strategy and the greatest roadmap ever, but without...
Read More
Pragmatic Institute Webinar: Leadership in Product Starts Before the Title
Webinar

Leadership in Product Starts Before the Title

Most leadership advice assumes the same thing: that leadership begins once you have the right role, authority, or title. In practice, that assumption quietly holds people back. Leadership doesn’t show up as a single trait...
Read More
Pragmatic Institute Webinar thumbnail:When Prioritization Turns Political: How Product Leaders Can Take Back Control
Webinar

When Prioritization Turns Political: How Product Leaders Can Take Back Control

Most product teams agree that prioritization should be driven by strategy and market evidence. Yet insights from our recent State of the Industry Report reveal a different reality: prioritization often turns into negotiation, shaped by...
Read More

OTHER WebinarS

Pragmatic Institute Webinar: Don't Let HIPPOs Run Over Your Roadmap
Webinar

Don't Let HIPPOs Run Over Your Roadmap

Bruce McCarthy knows roadmaps are essential to product strategy – but they’re also one of the most challenging aspects of product management. You can have the best strategy and the greatest roadmap ever, but without...
Read More
Pragmatic Institute Webinar: Leadership in Product Starts Before the Title
Webinar

Leadership in Product Starts Before the Title

Most leadership advice assumes the same thing: that leadership begins once you have the right role, authority, or title. In practice, that assumption quietly holds people back. Leadership doesn’t show up as a single trait...
Read More
View More

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe