Foundations, Market & Launch
7 HR 30M SESSION | 15 ADDITIONAL RESOURCES | COMMUNITY ACCESS
Foundations is all about embracing the importance of being market driven. In this course you’ll learn how to plan products from the outside-in, uncover strategic opportunities, and master the art of discerning which market problems are worth solving.
What You'll Learn in Foundations
- Identify and assess market opportunities to ensure that you’re building products people want and are willing to buy.
- Leverage the Pragmatic Framework to guide your product decisions with a practical, actionable, and high-impact approach.
- Craft positioning document that address identified market problems, tailored to specific personas and industry needs.
- Integrate data-driven insights into product roadmaps, business plans, and pricing strategies, aligning them with broader business objectives.
FOR: Product Managers, Product Marketers, Executive Leadership, Developers, Sales, Career Changers
RESOURCES: Pragmatic Framework, Pragmatic Gap Analysis, Market Segmentation, Case Study
7 HR 30M SESSION | 15 ADDITIONAL RESOURCES | COMMUNITY ACCESS
Sharpen your strategic product planning skills with a course designed to help you identify and capitalize on market opportunities. This course will guide you through the fundamentals of strategic decision-making, aligning opportunities with your company’s overall strategy.
What You'll Learn in Market
- Gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
- Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.
- Measure your strategies against the metrics that matter most to your organizations, focusing on outcomes and impact, not vanity.
FOR: Product Managers, Product Owners, Product Marketing Managers, Product Operations Managers, Market, Researchers Product Leadership
RESOURCES: Buyer Persona Interview Guidelines, Product Marketing Canvas, Message Matrix, Goal Prioritization, Campaign Planning Template, Marketing Assets Worksheet, Positioning Document Template, Marketing Programs Calendar, Recommended Marketing Matrix, Go-To-Market Strategy Scorecard
7 HR 30M SESSION | 15 ADDITIONAL RESOURCES | COMMUNITY ACCESS
What You'll Learn in LAUNCH
- Create a more strategic approach to exceed your business objectives.
- Execute successful launches that align your entire organization around the same strategies and goals.
- Execute successful launches that align your entire organization around the same strategies and goals.
- Align the buying and selling processes.
FOR: Product Managers, Product Owners, Product Marketing Managers, Product Operations Managers, Market, Researchers Product Leadership
RESOURCES: Market Segment Evaluation, Product Launch Strategies Worksheet, Launch Readiness Scorecard, Launch Barriers Worksheet, 90-Second Launch Strategy, Buyer Persona Worksheet, Sales Tool Map, Product Launch Plan
BECOME A CERTIFIED PRODUCT MARKETER
Bundle price
- What's Included
- DEDICATED INSTRUCTOR
- MEALS PROVIDED
- HANDS-ON LEARNING
- NETWORKING OPPORTUNITIES
- Product Marketing Certification
See the Impact. Then Scale It.
EVENT LOCATION
TBD
What to Bring: Please bring a Wi-Fi-enabled laptop for the exam. Smartphones or tablets are not recommended, as they don’t perform as well with the exam platform.
Venue & Wi-Fi: A group rate may be available for this event. Please check the event page or contact our Registrar team for the most up-to-date hotel information. Complimentary Wi-Fi will be provided in the meeting room throughout the event.
Dress Code: Casual attire is welcome. We recommend bringing a sweater or jacket, as room temperatures may vary and can sometimes be chilly.
Meals: Breakfast, lunch, and refreshments are provided each day. We offer a thoughtful selection of balanced options. If you have specific dietary requirements, please share them during checkout so we can ensure they’re accommodated.
Unlock the Power of In-Person Training
HANDS-ON LEARNING & REAL-TIME INTERACTION
Engage directly with expert instructors and peers in a collaborative environment, allowing for immediate feedback, discussion, and clarification of concepts.
NETWORKING
OPPORTUNITIES
Build meaningful connections with professionals from similar roles and industries, fostering knowledge sharing and potential collaborations beyond the classroom.
FOCUSED, DISTRACTION-FREE ENVIRONMENT
Step away from daily work distractions to fully immerse yourself in the training, boosting retention, and comprehension of the material.
