Pragmatic Institute
Foundations course
This course includes:
- How to uncover real market problems so you stop building on assumptions.
- How to turn customer insights into positioning that actually resonates.
- How to evaluate where AI adds real value and where it’s just noise.
7 Hours
Convenient Learning Formats
No Prerequisites
Foundations Overview
Building products is easy. Building the right product is not, and that’s where Foundations comes in. This product management course helps you cut through opinions and noise, uncover real market problems, and focus on what’s actually worth building.
You’ll walk away with practical tools and real-world skills you can instantly put to work, as well as access to hundreds of free resources inside the Pragmatic Alumni Community.
- Learn how the Framework provides a shared language and aligns decision making
- Expose gaps between your current performance and market expectations
- Prioritize efforts that drive real product and business results
- Conduct win/loss interviews to uncover the drivers behind customer decisions and product outcomes
- Identify and assess market problems based on urgency, impact, and willingness to pay
- Use structured discovery interviews and observations to gather and interpret direct market evidence
- Apply qualitative and quantitative validation techniques to confirm which problems are real and worth solving
- Evaluate opportunities based on urgency, impact, and willingness to pay to prioritize effectively
- Identify which market opportunities align with your organization’s strengths and strategy
- Define a clear value proposition based on distinctive competencies and market needs
- Build positioning rooted in real market problems, not product features
- Create clear, persona-specific messaging that connects with how buyers think
- Use structured frameworks, and AI where relevant, to refine and strengthen positioning
- Learn how the Framework provides a shared language and aligns decision making
- Expose gaps between your current performance and market expectations
- Prioritize efforts that drive real product and business results
- Conduct win/loss interviews to uncover the drivers behind customer decisions and product outcomes
- Identify and assess market problems based on urgency, impact, and willingness to pay
- Use structured discovery interviews and observations to gather and interpret direct market evidence
- Apply qualitative and quantitative validation techniques to confirm which problems are real and worth solving
- Evaluate opportunities based on urgency, impact, and willingness to pay to prioritize effectively
- Identify which market opportunities align with your organization’s strengths and strategy
- Define a clear value proposition based on distinctive competencies and market needs
- Build positioning rooted in real market problems, not product features
- Create clear, persona-specific messaging that connects with how buyers think
- Use structured frameworks, and AI where relevant, to refine and strengthen positioning
What is Included in Foundations
Build a market driven mindset with proven planning tools.
- Pragmatic Framework
- Action Plan
- Market and Customer Activities Document
- Pragmatic Gap Analysis
- Defining Markets Infographic
- Noisy 20% / Quiet 80% Infographic
Apply what you learn using worksheets and real world examples.
- Segmentation Worksheet
- Interview Matrix Worksheet
- Distinctive Competencies Worksheet
- Market Discovery Document
- AI Use Cases
- Technology Case Study
- Product Managers
- Product Marketers
- Developers
- Executive Leadership
- Career Changers
- Sales
Upcoming Sessions
Upcoming Course
On-demand Delivery
Unlimited Access for One Year
Self-paced
Pricing
$1,295 / One Time +Taxes
Upcoming Course
May 12 - 13
Online Delivery
2 Day Session
07:00AM - 10:30AM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
May 18
Online Delivery
1 Day Session
09:15AM - 04:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
May 19 - 20
Online Delivery
2 Day Session
09:15AM - 12:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Browse current availability or explore more upcoming sessions to match your schedule.
Give your team essential product skills they need, starting with Foundations
Built on the Pragmatic Framework
The Pragmatic Framework is a practical model for building and marketing products based on real market needs. Foundations introduces how to use it to guide decisions, align teams, and focus on what matters most.
- Positioning
- Distinctive Competencies
- Win/Loss Analysis
- Market Problems
Learn From Product Leaders
Testimonials
What Our Alumni Are Saying
Foundations is just the Beginning
Product Certifications
Product Management Certification
This path includes everything you need to know to become a Certified Product Manager.
How to get certified: Complete Foundations, Focus, and Build courses.
Product Marketer Certification
This path includes everything you need to know to become a Certified Product Marketer.
How to get certified: Complete Foundations, Market, and Launch courses.
Download Foundations Course Syllabus
Frequently Asked Questions
Yes, we sometimes offer discounts. You may see these promoted on the website or on the page at checkout. If you have a team, please contact us to discuss the possibilities of team discounts.