Why choose Pragmatic over Product School & other product management training options?
Learn why Pragmatic Institute is the most trusted choice for product management training.
Where The Best Get Better!
Pragmatic Institute is the global leader in training and certification programs for product professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. With our proprietary Pragmatic Framework, we integrate product best practices with data-driven insights and design principles to create products that your market actually wants.
Instructors That Make an Impact
Our instructors don’t just teach, they shape the next generation of product leaders. With an average of 25 years of experience in their respective fields, each is an expert in the areas they teach. And because they are full-time educators, not guest speakers, they’re purely focused on teaching and free from external company affiliations. This allows them to bring unbiased insight into every class they lead.
The Leading Choice for Product Training
Our product expertise is trusted by industry-leading powerhouse brands around the world. Drawing on decades of collective experience, we continue to enrich the skills of top-tier professionals globally. Our proven track record includes collaborations with some of the most innovative and influential companies in the market, such as Meta, Google, Alphabet, Amazon, Apple, and Netflix. Choose Pragmatic Institute to elevate your team’s capabilities and stay ahead in the competitive landscape.
Community Built on Collaboration
Pragmatic provides alumni with access to a vibrant and unique community of over 40,000 product professionals. This network is designed to help you get answers, share ideas, and expand your knowledge. Once you are a member, you can share ideas with product leaders from notable companies including Dell, SAP, Cisco, Amazon, GM, Fidelity, Google, and Deloitte.
With Pragmatic As Your Transformation Partner, Every Aspect Of Your Organization Thrives.
50%
Improvements in customer satisfaction
62%
Saw +25% product sales improvement
83%
Better understanding of product role within organization
Source: All data points in this document were cited from independent surveys conducted and validated by TechValidate, a third-party customer research company.
We Don't Just Train, We Transform.
We are committed to empowering organizations by delivering proven training, providing extensive resources, and sharing our deep industry knowledge. Your success is our success.
250,000+
Total Alumni
10,000+
Companies
50+
Countries
Strategic Solutions, Measurable Success
Pragmatic Institute offers training and tools that translate to the real world, giving you positive results you can replicate time and time again.
Pragmatic Framework
Our Framework provides companies with a way to solve problems and implement processes throughout the product lifecycle. This lets you focus your time on building great products, not waste it fighting fires.
Tailored Team Training
We offer team training and certification plans tailored to your organization's needs. When our training ends, your company's transformation begins as your team immediately applies the knowledge they've learned.
Frequently Asked Questions
Yes! We free product management and product marketing resources to help you along every step of your career. Explore our articles, ebooks, and more.
In addition to our product certifications, you can take individual Product Management Training Courses to improve your skills in specific areas. Beyond product trainings, you can take courses in data, design, and a variety of business-oriented Workshops for professional development.
Yes, we offer team product training that is delivered either online or on-site, whichever best fits your team’s needs.
Yes! Every organization is unique and seeks out product training with specific needs and goals in mind. At Pragmatic Institute, we take time to understand those needs and goals and then customize your product training to help you meet them.