There is disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding of buyers. Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.
Attend Market and learn how to:
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Prioritize based on impact.Identify and prioritize your most effective strategies with a thorough understanding of buyers and how they like to buy. |
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Build credibility.Gain approval and funding for your marketing plans by linking them to company goals and the market’s buying process. |
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Measure results.Demonstrate the effect of your marketing plans by connecting them to the metrics that matter most. |
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DOWNLOAD SYLLABUS |
Who Should Attend
Anyone responsible for go-to-market strategies, including marketing plans.
Key Deliverables Covered
Buyer personas and marketing plans.
Common Public Bundles
Foundations + Market + Launch
Foundations + Market + Launch + Price
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Market covers the activities within the Pragmatic Framework focused on how to build buyer expertise. Explore content related to these activities below. |
Advocacy | Measurement |
Awareness | Nurturing |
Buyer Experience | Revenue Growth |
Buyer Personas | Revenue Retention |
Marketing Plan |
OTHER COURSES: Foundations | Focus | Build | Launch | Price| Data Science
Pricing
Public Training
Starting at
$995 USDPer Course
We offer multi-course training events all around the world with great opportunities to network with your peers.
BUY TRAINING
Private Training
Prefer a private training, tailored for and delivered
specifically to your company?
Contact our account team for pricing and availability.
Looking for the latest in product and data science? Get our articles, webinars and podcasts.
Why take our Market course?
Brina Kaiser, Product Marketing Manager at Infusionsoft, shares how Pragmatic training has helped her company gain a thorough understanding of their buyers and how to market to them.
Pragmatic Institute courses are offered all around the world.