Product Marketing Courses | Market Course

Become a certified product rockstar from anywhere with live, online, instructor-led training. All 7 courses are available online. Find the option that fits best with your schedule.

There is disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding of buyers. Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.

*Foundations is a prerequisite for this course.

Attend Market and learn how to:

Prioritize based on impact.

Identify and prioritize your most effective strategies with a thorough understanding of buyers and how they like to buy.

Build credibility.

Gain approval and funding for your marketing plans by linking them to company goals and the market’s buying process.

Measure results.

Demonstrate the effect of your marketing plans by connecting them to the metrics that matter most.

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Who Should Attend

Anyone responsible for go-to-market strategies, including marketing plans.

Key Deliverables Covered

Buyer personas and marketing plans.

Common Public Bundles

Foundations + Market + Launch
Foundations + Market + Launch + Price

Market covers the activities within the Pragmatic Framework focused on how to build buyer expertise. Explore content related to these activities below.

Advocacy	Measurement
Awareness	Nurturing
Buyer Experience	Revenue Growth
Buyer Personas	Revenue Retention
Marketing Plan

Pricing

Public Training
Starting at

$995 USD
Per Course

We offer multi-course training events all around the world with great opportunities to network with your peers.

BUY TRAINING

Private Training

Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

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Why take our Market course?

Brina Kaiser, Product Marketing Manager at Infusionsoft, shares how Pragmatic training has helped her company gain a thorough understanding of their buyers and how to market to them.

What do our customers have to say about our training?

A great training! As someone who is new to this industry I found some of the information presented to be invaluable.

Adam Hodz

Product Management, FIS

Polished and efficient. Good mixture of case studies, material and presentation skills. I appreciated having a paper version of the presentation. I like to take notes on everything and this made it possible to document everything I wanted to, even at the brisk pace (appropriate) of the lecture.

Gavin Andrews

Product Management, G2 Web Services

Pragmatic Institute is the gold standard for product management training.

Cindy Dullea

Chief Marketing Officer

Great training and several real-world examples that are both practical and effective in dealing with common issues that arise within my environment.

Robert Bowman

Product Management, HigherGround

Pragmatic Institute courses are offered all around the world.

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Market