There is disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding of buyers. Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.
Attend Market and learn how to:
Prioritize based on impact.
Identify and prioritize your most effective strategies with a thorough understanding of buyers and how they like to buy.
Gain approval and funding for your marketing plans by linking them to company goals and the market’s buying process.
Demonstrate the effect of your marketing plans by connecting them to the metrics that matter most.
We offer multi-course training events all around the world with great opportunities to network with your peers.
Prefer a private training, tailored for and delivered
specifically to your company?
Contact our account team for pricing and availability.
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Why take our Market course?
Brina Kaiser, Product Marketing Manager at Infusionsoft, shares how Pragmatic training has helped her company gain a thorough understanding of their buyers and how to market to them.
What do our customers have to say about our training?
The Foundations and Launch courses were complete game changers. They had a profound impact not only on how I take products to market but my approach to Product Management per se.
EXTREMELY beneficial class. I recently stepped into a product management role, as opposed to the professional services team, and this greatly helps align the goal of my role at the company.
Red Hat has been able to gain a better understanding of product roles within their organization, increase confidence in the roadmap, and better align with internal teams by taking Pragmatic Institute courses.
Pragmatic Institute courses are offered all around the world.