Become a certified product rockstar from anywhere with live, online, instructor-led training. All 7 courses are available online. Find the option that fits best with your schedule.

There is disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding of buyers. Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.


*Foundations is a prerequisite for this course.
Attend Market and learn how to:

Prioritize based on impact.

Identify and prioritize your most effective strategies with a thorough understanding of buyers and how they like to buy.

Build credibility.

Gain approval and funding for your marketing plans by linking them to company goals and the market’s buying process.

Measure results.

Demonstrate the effect of your marketing plans by connecting them to the metrics that matter most.

 DOWNLOAD SYLLABUS 

 Who Should Attend

Anyone responsible for go-to-market strategies, including marketing plans.

 Key Deliverables Covered

Buyer personas and marketing plans.

Market covers the activities within the Pragmatic Framework focused on how to build buyer expertise. Explore content related to these activities below.


Advocacy Measurement
Awareness Nurturing
Buyer Experience Revenue Growth
Buyer Personas Revenue Retention
Marketing Plan

OTHER COURSES:  Foundations | Focus | Build | Launch | Price| Data Science

Pricing

Public Training
Starting at
$995 USD
Per Course

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product and data science? Get our articles, webinars and podcasts.

Why take our Market course?

Brina Kaiser, Product Marketing Manager at Infusionsoft, shares how Pragmatic training has helped her company gain a thorough understanding of their buyers and how to market to them.

 
What do our customers have to say about our training?
This is by far the most beneficial of the courses in my opinion. I felt it was an area I haven't gotten any exposure to in my career, and now I am going to look pretty good in some upcoming strategy meetings when I start rattling off this information and providing data (given we get through our acquisition woes). Thank you very much!
George Thomann
George Thomann
Product Management, Broadridge

Awesome sessions. Couldn't have asked for more in an instructor. Thrilled to have the opportunity to take part. Thank you!

Maria Coyle
Maria Coyle
Product Management, ChipRewards
Great course. Cements a lot of tribal learning acquired over the years. Hopefully it will improve processes at my company, but will help me regardless.
Christopher Mallardi
Christopher Mallardi
Product Management, FIS

A great training! As someone who is new to this industry I found some of the information presented to be invaluable.

Adam Hodz
Adam Hodz
Product Management, FIS

Pragmatic Institute courses are offered all around the world.