Become a certified product rockstar from anywhere with live, online, instructor-led training. All 7 courses are available online. Find the option that fits best with your schedule.

There is disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding of buyers. Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.


*Foundations is a prerequisite for this course.
Attend Market and learn how to:

Prioritize based on impact.

Identify and prioritize your most effective strategies with a thorough understanding of buyers and how they like to buy.

Build credibility.

Gain approval and funding for your marketing plans by linking them to company goals and the market’s buying process.

Measure results.

Demonstrate the effect of your marketing plans by connecting them to the metrics that matter most.

 DOWNLOAD SYLLABUS 

 Who Should Attend

Anyone responsible for go-to-market strategies, including marketing plans.

 Key Deliverables Covered

Buyer personas and marketing plans.

Market covers the activities within the Pragmatic Framework focused on how to build buyer expertise. Explore content related to these activities below.


Advocacy Measurement
Awareness Nurturing
Buyer Experience Revenue Growth
Buyer Personas Revenue Retention
Marketing Plan

OTHER COURSES:  Foundations | Focus | Build | Launch | Price| Data Science

Pricing

Public Training
Starting at
$995 USD
Per Course

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product and data science? Get our articles, webinars and podcasts.

Why take our Market course?

Brina Kaiser, Product Marketing Manager at Infusionsoft, shares how Pragmatic training has helped her company gain a thorough understanding of their buyers and how to market to them.

 
What do our customers have to say about our training?

A great training! As someone who is new to this industry I found some of the information presented to be invaluable.

Adam Hodz
Adam Hodz
Product Management, FIS
Polished and efficient. Good mixture of case studies, material and presentation skills. I appreciated having a paper version of the presentation. I like to take notes on everything and this made it possible to document everything I wanted to, even at the brisk pace (appropriate) of the lecture.
Gavin Andrews
Gavin Andrews
Product Management, G2 Web Services

Pragmatic Institute is the gold standard for product management training.

Cindy Dullea
Cindy Dullea
Chief Marketing Officer
Great training and several real-world examples that are both practical and effective in dealing with common issues that arise within my environment.
Robert Bowman
Robert Bowman
Product Management, HigherGround

Pragmatic Institute courses are offered all around the world.