Market
Product Marketing Course
Resonate with buyers
- Gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
- Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.
- Measure your strategies against the metrics that matter most to your organizations, focusing on outcomes and impact, not vanity.
$1,495.00 In-Person +Taxes
As low as $107.92/month with 
.
Learn more
In Person Course
- 7 hour instruction
- PMC certification
- Tools, templates, examples
- Peer community
Corporate Training
- 7 hour course
- 1-2 sessions
- PMC certification
- Training for whole team
- In-person or virtual
- Peer community
What you’ll learn in Market
Connect Business to Buyers
- Identify how marketing outcomes correspond to management goals
- Align execution experts with product and market strategy
- Build credibility by moving from firefighting to strategic tasks
Build Buyer Expertise
- Identify market segments and audiences to effectively engage buyers
- Create detailed personas for each buying role
- Discover and document the buyer’s journey
- Align your sales process to the buyer’s journey
- Build messaging matrixes to map key messages to each persona
Build Consensus for Marketing Plans
- Align the goals of the company to the buyer’s journey
- Focus marketing programs on specific buyer personas
- Prioritize efforts that maximize impact
- Identify risks to ensure organizational awareness
- Create a marketing canvas to simply and clearly show the marketing strategy and how it aligns to the business
Measure Effectiveness
- Leverage strategic metrics like lifetime value and customer acquisition to invest in the right personas
- Measure and report your impact on the bottom line
- Calculate the impact of your strategy
Common Roles:
- Product Marketing
- Marketing Communications
- Brand Management
- Executive Leadership
- Product Management
- Solutions Management
- Corporate Communications
Tools and templates you’ll learn in this course:
- Buyer Persona Interview Guidelines
- Product Marketing Canvas
- Message Matrix
- Goal Prioritization
- Campaign Planning Template
- Marketing Assets Worksheet
- Positioning Document Template
- Marketing Programs Calendar
- Recommended Marketing Matrix
- Go-To-Market Strategy Scorecard
Who should be a Certified Genius?
Pragmatic Institute’s certifications are sought-after the world over, and are the best way to tell everyone about your product expertise. Prove that you’re a product genius with Pragmatic certifications.
Pragmatic Product Manager
How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.
Pragmatic Product Marketer
How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.
Pragmatic Product Master
How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.
Which Course Is Right For You?
Pragmatic Institute has the courses and learning tracks you need, to master the skills you care about most.
Find the course that is perfect for you.
Thanks to Credly, it’s now easier than ever to share your Pragmatic Institute certifications with the world. On the Framework for Market
The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.
Explore the key framework activities that we examine in Market:
Instructors for Market
All of the instructors that teach Market have decades of hands-on, industry-relevant experience. They’ve worked as product executives at startups and Fortune 500 companies. And they have all used the Pragmatic Framework to build and market products people really want to buy.
Learn from experts who have been in your shoes armed with battle-tested tools and strategies designed to turn product managers into product masters.
TRUSTED ALL OVER THE WORLD
What our students are saying
Ready to Start?
- 7 hour
- Small class sizes
- 1 session
- Team exercises
In-person training is a great way to connect and network with other product professionals in an open and safe environment.
Plus, you’ll get lifetime access to our community, where you can continue your training, connect with peers from around the world, get expert advice and more.
In-person training is the perfect option for those who engage better face to face with instructors and peers.
- 7 hours
- 1-2 sessions
- No travel
- Team exercises
Live online training is the most convenient way to master the product skills that really matter when building and marketing products people love.
Plus, you’ll get lifetime access to our community, where you can continue your training, connect with peers from around the world, get expert advice and more.
Live online training is the perfect option for those who want to engage with instructors and peers in real-time without the hassle of travel.
