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ALUMNI BUY TRAINING
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ALUMNI BUY TRAINING
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Market

Drive revenue growth, customer acquisition and brand awareness.

Find a course near you

There is disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding of buyers. Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.


*Foundations is a prerequisite for this course.
Attend Market and learn how to:
Prioritize based on impact.

Identify and prioritize your most effective strategies with a thorough understanding of buyers and how they like to buy.

Build credibility.

Gain approval and funding for your marketing plans by linking them to company goals and the market’s buying process.

Measure results.

Demonstrate the effect of your marketing plans by connecting them to the metrics that matter most.

 DOWNLOAD SYLLABUS 

 Who Should Attend

Anyone responsible for go-to-market strategies, including marketing plans.

 Key Deliverables Covered

Buyer personas and marketing plans.

 Common Public Bundles

Foundations + Market + Launch
Foundations + Market + Launch + Price

Market covers the activities within the Pragmatic Framework focused on how to build buyer expertise. Explore content related to these activities below.


Advocacy Measurement
Awareness Nurturing
Buyer Experience Revenue Growth
Buyer Personas Revenue Retention
Marketing Plan

OTHER COURSES:  Foundations | Focus | Build | Launch | Price| Data Science

Pricing

Public Training
Starting at
$995 USD
Per Course

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product and data science? Get our articles, webinars and podcasts.

Why take our Market course?

Brina Kaiser, Product Marketing Manager at Infusionsoft, shares how Pragmatic training has helped her company gain a thorough understanding of their buyers and how to market to them.

 
What do our customers have to say about our training?
The class demonstrates why all companies need to focus on market problems and how everyone within the organization should work together on the messaging.
Kirk Reul
Kirk Reul
Product Management, Health Integrated

The Foundations and Launch courses were complete game changers. They had a profound impact not only on how I take products to market but my approach to Product Management per se.

Tom Hazeldine
Product Management, ICIS
Thank you for sharing your knowledge and experience. This course was very useful and informative for someone like me, in my profession, with my skill-set level. Will definitely be suggesting these courses to colleagues.
Oren Falkovitz
Oren Falkovitz
Product Marketing, Jonas Construction Software
Excellent course and a must for executives who could use a better understanding of product management's role in an organization!
Allan Yogasingam
Allan Yogasingam
Product Management, TITUS

Pragmatic Institute courses are offered all around the world.