There is disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding of buyers. Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.


*Foundations is a prerequisite for this course.
Attend Market and learn how to:

Prioritize based on impact.

Identify and prioritize your most effective strategies with a thorough understanding of buyers and how they like to buy.

Build credibility.

Gain approval and funding for your marketing plans by linking them to company goals and the market’s buying process.

Measure results.

Demonstrate the effect of your marketing plans by connecting them to the metrics that matter most.

 DOWNLOAD SYLLABUS 

 Who Should Attend

Anyone responsible for go-to-market strategies, including marketing plans.

 Key Deliverables Covered

Buyer personas and marketing plans.

Market covers the activities within the Pragmatic Framework focused on how to build buyer expertise. Explore content related to these activities below.


Advocacy Measurement
Awareness Nurturing
Buyer Experience Revenue Growth
Buyer Personas Revenue Retention
Marketing Plan

OTHER COURSES:  Foundations | Focus | Build | Launch | Price| Data Science

Pricing

Public Training
Starting at
$995 USD
Per Course

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product and data science? Get our articles, webinars and podcasts.

Why take our Market course?

Brina Kaiser, Product Marketing Manager at Infusionsoft, shares how Pragmatic training has helped her company gain a thorough understanding of their buyers and how to market to them.

 
What do our customers have to say about our training?
Great interactive dialogue and discussion. Group exercise was awesome. Definitely drove home a different way of defining requirements. Fantastic sessions. Can't thank you enough for an amazing three days; transformation is coming. Super excited for our future!
Suzanne LaProva
Suzanne LaProva
Product Management, PSCU

The Foundations and Launch courses were complete game changers. They had a profound impact not only on how I take products to market but my approach to Product Management per se.

Tom Hazeldine
Product Management, ICIS

EXTREMELY beneficial class. I recently stepped into a product management role, as opposed to the professional services team, and this greatly helps align the goal of my role at the company.

Savannah Palmer
Savannah Palmer
Product Management, Greenway Health

Red Hat has been able to gain a better understanding of product roles within their organization, increase confidence in the roadmap, and better align with internal teams by taking Pragmatic Institute courses.

Lis Strenger
Lis Strenger
Product Manager, Red Hat

Pragmatic Institute courses are offered all around the world.