Find the opportunities in your market's problems. Focus teaches you to use market data to identify and present the right product strategies. You’ll discover an objective way to score and compare different opportunities to build strategic product plans, as well as how to successfully and credibly sell these plans internally.



*Foundations is a prerequisite for this course.
Attend Focus and learn how to:

Identify the right strategies.

Pinpoint opportunities where your company’s strengths intersect with what the market values.

Gain consensus.

Build business plans that identify an urgent, pervasive problem people are willing to pay to solve.

Implement a consistent approach to product planning.

Learn an objective scoring method and acquire a comprehensive tool set that can be used across product lines.

Share the product vision.

Articulate how individual opportunities fit with the company’s strategic direction. Use roadmaps and other tools to tailor your message to different audiences.

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 Who Should Attend

Anyone responsible for product direction and strategy. (If you’re responsible for—or contribute to—business plans or product roadmaps, we’re especially looking at you.)

 Key Deliverables Covered

Business plans and roadmaps.

 

Focus covers the activities within the Pragmatic Framework focused on using market data to identify the right strategies. Explore content related to these activities below.

 

Asset Assessment Distribution Strategy Product Portfolio
Business Plan Innovation Product Profitability
Buy, Build, or Partner Market Definition Product Roadmap
Competitive Landscape Positioning Pricing

OTHER COURSES: Foundations | Build | Market | Launch | Price| Data Science

Pricing

Public Training
Starting at
$995 USD
Per Course

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

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Which course is right for you?

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 
What do our customers have to say about our training?
This was the best professional training that I've attended. It was highly relevant to many things that I've been dealing with for the past 12 months. I wish I took it a long time ago. It was also very relevant to have engineering, product management, and our company CTO attend.
Brian Kelly
Brian Kelly
Product Marketing, Duo Security
Loved, loved this offering. As a business analyst, it will further refine my methods for working with our engineering team. The fact that the leaders of the engineering team also took the course should lead to even more collaboration.
Letitia Shotlow Stellern
Letitia Shotlow Stellern
Product Management, WebPT
Timely, succinct, practical, applicable and entertaining, truly inspirational. I caught a vision of a position that I can truly enjoy and it is much broader than I expected.
Rusty Lindquist
Rusty Lindquist
Product Manager, a la mode

62% of the organizations surveyed realized an improvement in product sales after taking Pragmatic Institute training.

TechValidate
TechValidate
Survey

Product Roadmaps

To drive your products forward in today’s ever-changing technology environment, it’s important to create, maintain and share roadmaps that are nimble. We share some best practices to help you get started.

Pragmatic Institute courses are offered all around the world.