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Most launches fail because they only focus on one thing: Getting the product out the door.

Launch helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals.

You’ll also discover how to empower sales with the tools and training they need to succeed.

What you’ll learn in Launch

Identify the Right Launch Strategies

Launch readiness is more than product readiness. Prepare your organization with a repeatable launch process. Learn how to:

Prepare Your Organization for Success

Evaluate your company’s operational readiness and ensure everything is set for a successful launch. Get tips on how to:

Empower Sales

Launch isn’t the end of development; it’s the start of selling. Learn to prepare sales teams for success. See how to:

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Pragmatic Institute’s certifications are sought-after all over the world, and are the best way to tell the world about your product and data expertise. Prove that you’re a product genius with Pragmatic certifications.
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Product Marketing

Foundations, Market, Launch & Price

Product Marketing
In-Person, Online


On Demand, In-Person, Online


Please note: Foundations is a
prerequisite for all of our courses
and must be taken first.
In-Person, Online


In-Person, Online


Common Roles

Product Management
Product Marketing
Marketing Communications
Business Development
Channel Operations
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$1,295.00 / One Time +Taxes

As low as $107.92/month with Affirm logo.
Learn more

In Person Course

Live Online Course

These are the tools and
templates you'll learn
in this course.

Course Includes

Dive deeper into your
training with our hands-on
Pragmatic Labs


On the Framework for Launch

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Explore the key framework activities that we examine in Launch:

Channel Training
Sales Tools

Product Roadmap

Business Plan

market definition


Ready to Start?

However you take Launch, you’ll get the same practical and actionable training from industry experts with decades of experience.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.