Launch

Turn products into revenue

Most launches fail because they only focus on one thing: Getting the product out the door. 

Launch helps you create a more strategic approach to increase your odds of meeting and exceeding your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals.

You’ll learn how to connect with your buyers using targeted marketing programs, as well as how to empower sales with the tools and training they need to succeed.

Launch

In Person Public *
*In-person public training will resume when it is safe for both you and our instructors.
1-2 Sessions
1 Session
7 hours
7 hours
$1195
The Pragmatic Learning Ecosystem
Your training doesn’t end at the classroom’s edge.
Use our product launch strategies worksheet to plan the perfect launch plan.
See what sales tools your peers have created that sales actually uses in the Pragmatic Alumni Community.
Get tips on the difference between a launch and a release from our instructors during office hours.
Expand Your Learning
Dive deeper into your training with our hands-on Pragmatic Labs
What You'll Learn in Launch
Launch
Identify the Right Launch Strategies
Launch readiness is more than product readiness. Prepare your organization with a repeatable launch process. Learn how to:
Determine which of seven key launch strategies is right for you
Define measurable launch goals
Measure and report on launch effectiveness
Launch
Prepare Your Organization for Success
Evaluate your company’s operational readiness and ensure everything is ready to go for a successful launch. Get tips on how to:
Identify potential organizational constraints
Develop sales capacity planning models aligned to revenue goals
Conduct readiness assessments
Launch
Empower Sales
Launch isn’t the end of development; it’s the start of selling. Learn to empower sales for success. See how to:
Provide sales with effective tools and training that aligns with how the market buys
Focus sales efforts on the right opportunities
Minimize the demand for one-off sales support
On The Framework

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products. Explore the key framework activities that we examine in  Foundations.

Channels
Events
Operations
Programs
Channel Training
Sales Tools
Content
Sales Alignment
Launch
Who's it For
Everyone who is responsible for product launch or sales enablement, and wants to see their products succeed every time.
Product Marketing
Product Management
Sales
Channel Operations
Marketing Communications
Business Development
Tools & Templates
With an entire suite of tools and templates alumni will have the capability to implement pragmatic system across your company.
Product launch plan
Launch strategy assessment
Campaign planning
Awareness study
Repeatable sales process
Asset prioritization

What Our Students Say

Thank you very much for a comprehensive course! This course helped connect the end-to-end "dots" related to a launch, giving me a more wider picture and also additional frameworks to help get out of deliverable driven launch but with a more strategic approach.

Norika Y
Product Marketing

Fantastic course! Found everything very helpful and the instructor did a great job explaining all concepts to us so we were able to understand them with ease.

Trevor R
Product Management

The Readiness assessment was a great tool along with the Launch plan with all stakeholders. The launch approaches were very helpful to put a vision on the roadmap and encourage all teams to be mindful of their tasks.

Smitha S
Product Management

Fabulous course with tremendously applicable information to product marketing and sales enablement roles!

April O
Marcom
Ready to

Register now and start creating better products.

Public

$1195/course

In Person
Take your training in cities all over the world.
Virtual Live
The same great training, no travel required.
On Demand
Learn on your schedule with on-demand training.

private

Group training tailored for your company

Onsite
Take your training in cities all over the world.
Virtual Live
The same great training, no travel required.
On Demand
Learn on your schedule with on-demand training.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

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