When it comes to identifying and building products for your company, understanding your market’s problems is essential.
Focus shows you how to find opportunities in your market’s problems, score them objectively and identify where your company’s strengths intersect with market values.
Then we show you how to use that knowledge and market data to successfully and credibly sell your strategies internally. Start building products people actually want to buy with Focus.
210,000+ Pragmatic Alumni
On the Framework for Focus
The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.
Explore the key framework activities that we examine in Focus:
TRUSTED ALL OVER THE WORLD
What our Focus students are saying
Ready to Start?
However you take Focus, you’ll get the same practical and actionable training from industry experts with decades of experience.
- 7 hours
- Small class sizes
- 1 Session
- Team exercises
In-person training is a great way to connect and network with other product professionals in an open and safe environment.
Plus, you’ll get lifetime access to our community, where you can continue your training, connect with peers from around the world, get expert advice and more.
In-person training is the perfect option for those who engage better face to face with instructors and peers.