Strategic product planning
When it comes to identifying and building products for your company, understanding your market’s problems is essential.
Focus shows you how to find opportunities in your market’s problems, score them objectively and identify where your company’s strengths intersect with market values.
Then we show you how to use that knowledge and market data to successfully and credibly sell your strategies internally. Start building products people actually want to buy with Focus.
The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products. Explore the key framework activities that we examine in Focus.
Key performance indicators (KPIs)
Buy, build or partner worksheet
What Our Students Say
“The instructor was just amazing. In a few days, they helped me to review the way I am doing Product Management and I have already started applying what we learned. I wish I had this course two years ago!”
“I will definitely recommend this course to colleagues. I have learned so much valuable information and can't wait to incorporate these concepts and templates into my day-to-day work!”
“The content is highly relevant to my role, I can leverage several tools immediately to help drive conversations about getting focused at my organization.”
“Thanks - really helpful course. As a newcomer to Product Management I'm so glad my organization decided to send me to Pragmatic early on in my tenure. It's giving me a solid foundation from which to learn my role.”
Register now and start creating better products.
Starting at $995 per course
Group training tailored for your company