Strategic product planning
When it comes to identifying and building products for your company, understanding your market’s problems is essential.
Focus shows you how to find opportunities in your market’s problems, score them objectively and identify where your company’s strengths intersect with market values.
Then we show you how to use that knowledge and market data to successfully and credibly sell your strategies internally. Start building products people actually want to buy with Focus.
The Pragmatic Learning Ecosystem
Your training doesn’t end at the classroom’s edge.
Expand Your Learning
Dive deeper into your training with our hands-on Pragmatic Labs
The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products. Explore the key framework activities that we examine in Focus.
What Our Students Say
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Group training tailored for your company