Focus 

Strategic product planning

When it comes to identifying and building products for your company, understanding your market’s problems is essential. 

Focus shows you how to find opportunities in your market’s problems, score them objectively and identify where your company’s strengths intersect with market values. 

Then we show you how to use that knowledge and market data to successfully and credibly sell your strategies internally. Start building products people actually want to buy with Focus.

Virtual Live
5 Modules
7 Hours
$1195
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What You'll Learn in Focus
Focus
Identify the Right Product Strategies
Implement a consistent approach to product planning, with an objective scoring method and comprehensive tool set that can be used across product lines. Learn to:
Find opportunities with the biggest impact, urgency and potential
Measure the opportunity’s alignment with corporate strategy
Assess where your product fits in the competitive landscape
Focus
Gain Consensus for Product Plans
Build credibility by showing that a sizable market values the product, that it fits in the corporate strategy and that there is money to be made. See how to:
Document market research, sizing and validation
Demonstrate pricing strategy and profitability that makes sense for your organization
Build business plans that align corporate goals with market needs
Focus
Share the Product Vision
Provide documentation to get both internal and external stakeholders’ support for product direction, and gain consensus on your business plans. Practice how to:
Create appropriate roadmaps for various audiences
Work across departments to deliver remarkable releases
Execute toward a long-term strategic vision
On The Framework

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products. Explore the key framework activities that we examine in  Focus.

Innovation
Product Profitability
Buy, Build or Partner
Business Plan
Product Roadmap
Product Portfolio
Distribution Strategy
Market Definition
Asset Assessment
Competitive Landscape
Positioning
Who's it For
Everyone responsible for product direction and strategy. If you drive or contribute to business plans or product roadmaps, we’re looking at you.
Product Management
Product Owner
Product Strategy
Product Consulting
Market Research
Executive Leadership
Product Marketing
Tools & Templates

Strategy matrix

Competitive analysis

Business Proposal

Project evaluator

Business plans

Roadmaps

Key performance indicators (KPIs)

Buy, build or partner worksheet

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What Our Students Say

“The instructor was just amazing. In a few days, they helped me to review the way I am doing Product Management and I have already started applying what we learned. I wish I had this course two years ago!”

Amenallah R
Product Management

“I will definitely recommend this course to colleagues. I have learned so much valuable information and can't wait to incorporate these concepts and templates into my day-to-day work!”

Ronique T,
Product Management

“The content is highly relevant to my role, I can leverage several tools immediately to help drive conversations about getting focused at my organization.”

Wendy W
Product Management

“Thanks - really helpful course. As a newcomer to Product Management I'm so glad my organization decided to send me to Pragmatic early on in my tenure. It's giving me a solid foundation from which to learn my role.”

Tommy D
Product Management
Ready to

Register now and start creating better products.

Public

Starting at $995 per course

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On Demand
Learn on your schedule with on-demand training.

private

Group training tailored for your company

Onsite
Take your training in cities all over the world.
Virtual Live
The same great training, no travel required.
On Demand
Learn on your schedule with on-demand training.

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Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

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