Focus

Because having a plan isn't the same as having a product

When it comes to identifying and building products for your company, understanding your market’s problems is essential. 

Focus shows you how to find opportunities in your market’s problems, score them objectively and identify where your company’s strengths intersect with market values. 

Then we show you how to use that knowledge and market data to successfully and credibly sell your strategies internally. Start building products people actually want to buy with Focus.

Focus

In Person Public *
*In-person public training will resume when it is safe for both you and our instructors.
1-2 Sessions
1 Session
7 hours
7 hours
$1195
The Pragmatic Learning Ecosystem
Your training doesn’t end at the classroom’s edge.
See how your peers are leveraging design to build innovative products in the
Pragmatic Alumni Community.
Get tips on how to best align product and design from our instructors during
office hours.
Expand Your Learning
Dive deeper into your training with our hands-on Pragmatic Labs
What You'll Learn in Focus
Focus
Identify the Right Product Strategies
Implement a consistent approach to product planning, with an objective scoring method and comprehensive tool set that can be used across product lines. Learn to:
Find opportunities with the biggest impact, urgency and potential
Measure the opportunity’s alignment with corporate strategy
Assess where your product fits in the competitive landscape
Focus
Gain Consensus for Product Plans
Build credibility by showing that a sizable market values the product, that it fits in the corporate strategy and that there is money to be made. See how to:
Document market research, sizing and validation
Demonstrate pricing strategy and profitability that makes sense for your organization
Build business plans that align corporate goals with market needs
Focus
Share the Product Vision
Provide documentation to get both internal and external stakeholders’ support for product direction, and gain consensus on your business plans. Practice how to:
Create appropriate roadmaps for various audiences
Work across departments to deliver remarkable releases
Execute toward a long-term strategic vision
On The Framework

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products. Explore the key framework activities that we examine in  Foundations.

Product Profitability
Buy, Build or Partner
Business Plan
Product Roadmap
Product Portfolio
Distribution Strategy
Market Definition
Asset Assessment
Competitive Landscape
Positioning
Who's it For
Everyone responsible for product direction and strategy. If you drive or contribute to business plans or product roadmaps, we’re looking at you.
Product Management
Product Owner
Product Strategy
Product Consulting
Market Research
Executive Leadership
Product Marketing
Tools & Templates
With an entire suite of tools and templates alumni will have the capability to implement pragmatic system across your company.
Stratgey Matrix
Competitive Analysis
Business Proposal
Project Evaluator
Business Plans
Roadmaps
Key Performance Indicators (KPIs)
Buy, Build, or Partner

What Our Students Say

The instructor was just amazing. In a few days, they helped me to review the way I am doing Product Management and I have already started applying what we learned. I wish I had this course two years ago!

Amenallah R
Product Management

I will definitely recommend this course to colleagues. I have learned so much valuable information and can't wait to incorporate these concepts and templates into my day-to-day work!

Ronique T
Product Management

The content is highly relevant to my role, I can leverage several tools immediately to help drive conversations about getting focused at my organization.

Wendy W
Product Management

Thanks - really helpful course. As a newcomer to Product Management I'm so glad my organization decided to send me to Pragmatic early on in my tenure. It's giving me a solid foundation from which to learn my role.

Tommy D
Product Management
Ready to

Register now and start creating better products.

Public

$1195/course

In Person
Take your training in cities all over the world.
Virtual Live
The same great training, no travel required.
On Demand
Learn on your schedule with on-demand training.

private

Group training tailored for your company

Onsite
Take your training in cities all over the world.
Virtual Live
The same great training, no travel required.
On Demand
Learn on your schedule with on-demand training.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

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