TRENDING 

Pragmatic Institute’s design practice has launched! Explore our new courses for designers.
Pragmatic Institute Logo
Register Now
Online and Public Training
We offer online and in-person training events all around the world with great opportunities to network with your peers.
Get Started >
Private Training
Prefer a private training, tailored for and delivered specifically to your company, in-person or online? Contact our account team for pricing and availability.
Contact Sales >
Pragmatic Institute Logo
Register Now
Online and Public Training
We offer online and in-person training events all around the world with great opportunities to network with your peers.
Get Started >
Private Training
Prefer a private training, tailored for and delivered specifically to your company, in-person or online? Contact our account team for pricing and availability.
Contact Sales >
Home > Product > Build

Build

Because a plan isn’t a product

  • Learn to walk the fine line between a robust feature set and a realistic timeframe for delivery by prioritizing and planning based on market facts.
  • Master a streamlined way to hand off market information about who the product users are and what they’re trying to accomplish, so development can build the right products.
  • Ensure that the whole team is focused on the products and features that’ll have the biggest impact in the market.
Trustpilot Badge
Register Now
Download Syllabus
Pragmatic Institute Build course - Product Vertical
$1,295.00 / One Time  +Taxes

As low as $107.92/month with Affirm logo.
Learn more

In Person Course

  • 7 hour instruction
  • PMC certification
  • Tools, templates, examples
  • Peer community
  • Weekly instructor office hours
Register

Corporate Training

  • 7 hour course
  • 1-2 sessions
  • PMC certification
  • Training for whole team
  • In-person or virtual
  • Peer community
  • Weekly instructor office hours
Contact us

Live Online

  • 7 hour course
  • Morning or afternoon
  • PMC certification
  • No travel
  • 1-2 sessions
Register

Dive deeper into your
training with our hands-on
Pragmatic Labs

Related Labs:

  • Market Discovery Lab
  • Fresh Market Research Package
Learn More

What you’ll learn in Build

Build Effective Teams

  • Create effective, empowered teams by increasing market knowledge, building trust and safety, and seeking shared understanding with development
  • Define roles and responsibilities
  • Implement a proven approach for working across locations and development methodologies
  • Empower product management to focus on the “what,” and development to focus on the “how” of building better products

Use Market-Based Prioritization

  • Maximize impact and minimize infighting by using market data to rank requirements objectively
  • Identify and prioritize opportunities that maximize market impact
  • Rank opportunities objectively to minimize infighting
  • Focus development efforts around solving problems to ensure releases deliver results

Keep Expectations Aligned

  • Lower risk and raise predictability by using metrics to fuel stakeholder alignment
  • Streamline estimates for increased efficiency
  • Communicate project status to internal and external stakeholders
  • Identify, analyze and communicate effectively with stakeholders throughout the process

Plan for Change

  • Make market-driven decisions when (not if) change occurs by monitoring work-in-progress.
  • Understand how to plan for change using project time, scope and resources
  • Establish effective project tracking for planned vs. actual delivery schedules
  • Assess project successes and areas of improvement for incorporation into future plans

Common Roles:

  • Product Management
  • UX
  • Development
  • Engineering
  • Product Owners
  • Technology
  • Research & Development

Tools and templates you’ll learn in this course:

  • Roles for Effective Product Teams
  • Persona Example
  • Prioritization Worksheet
  • Market Problems Table
  • Market Requirements Template
  • Requirements Summary
  • Action Plan Template
  • Team Working Agreement Template
  • Stakeholder Matrix
  • Stakeholder Communication Template
  • Status Update Template

Who should be a Certified Genius?

Pragmatic Institute’s certifications are sought-after the world over, and are the best way to tell everyone about your product expertise. Prove that you’re a product genius with Pragmatic certifications. 

Product
Management

Foundations
  • 7 hours
  • $1,295.00
  • 1 - 2 Sessions Available
Learn More
Focus
  • 7 hours
  • $1,295.00
  • 1 - 2 Sessions Available
Learn More
Design
  • 7 hours
  • $1,295.00
  • 1 - 2 Sessions Available
Learn More
Build
  • 7 hours
  • $1,295.00
  • 1 - 2 Sessions Available
Register
Quiz Illustration

Which Course Is Right For You?

Pragmatic Institute has the courses and learning tracks you need, to master the skills you care about most. 

Find the course that is perfect for you.

Take Quiz
Product Course Guide
Credly LogoThanks to Credly, it’s now easier than ever to share your Pragmatic Institute certifications with the world.

On the Framework for Build

Pragmatic Framework Icon

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Explore the key framework activities that we examine in Build:

Stakeholder Communications
Use Scenarios
Requirements
See our full framework
Cindy Cruzado has more than 25 years of product and go-to-market experience in the high-tech software industry. She has worked with multiple industries, including higher education, meteorology, finance and CRM.
Cindy Cruzado
Cindy Cruzado
Steve Gaylor has been developing product management and marketing teams and growing organizations for more than 25 years. He has demonstrated success in strategic-leadership roles, providing solutions to a broad variety of industries, including electronics, consumer products, IT and financial services. He has held executive-level positions in companies including Texas Instruments, Harbinger, Peregrine Systems, Inovis and PrimeRevenue
Steve Gaylor
Steve Gaylor
Amy Graham has more than a decade of experience in product management, development and operations. Amy has launched and managed a variety of products, including multi-million dollar software projects and mobile apps. Prior to joining Pragmatic Institute, Amy was vice president, client services and product development at TalenTrust. She previously served as director of technology solutions at Bright Horizons Family Solutions and on the leadership team at Work Options Group.
Amy Graham
Amy Graham
Todd Middlebrook has more than 20 years of experience as a leader in product management and marketing at companies ranging from startups to large technology companies, including Microsoft. He also served as product manager at IBM Tivoli Software, product line manager at Torchquest Inc. and vice president of product management at Virtual Bridges. “I jumped at the chance to become an instructor so that I could share that method and have a similar impact on the careers of my students.”
Todd Middlebrook
Todd Middlebrook
Diane Pierson has more than 20 years of experience delivering product management and marketing results in the big data/analytics, publishing and digital marketing industries. Prior to joining Pragmatic Institute, Diane led product teams at Dun & Bradstreet, LexisNexis, InfoGroup and Copyright Clearance Center. “I joined Pragmatic Institute because the principles work in the real world. I wanted to help others succeed by sharing this content with product teams still in the trenches.”
Diane Pierson
Diane Pierson
Clarke Smith has more than 20 years of experience in the product marketing space, having worked for such well known companies as Hallmark and Advanced Auto Parts. He also helped leverage a groundbreaking service model that utilized domestic and offshore resources to plan, execute and track cost-effective local marketing programs for clients including DirecTV, Allstate, Spring, Ameriprise and US Cellular.
Clarke Smith
Clarke Smith
Paul has more than a decade of experience in hardware, software and services product management and marketing. During his career, Paul has launched and managed dozens of products, started his own business and successfully implemented the Pragmatic Framework at several companies. His focus on building market-driven teams gives him a unique ability to relate to product management teams and executives that are transforming their business.
Paul Young
Paul Young
Terry Sadowski has nearly 40 years of product experience with organizations including Quaker Oats, The Dial Corporate, AT&T, Dell, Cisco, Assurant, Wolters Kluwer, startups and more. “I’ve been an advocate of the Pragmatic approach for two decades and have implemented it multiple times. This hands-on know-how has provided me with a bounty of insights and best-practices that I share with my students as together we can learn from my experiences.”
Terry Sadowski
Terry Sadowski
Previous
Next

Instructors for Build

All of the instructors that teach Build have decades of hands-on, industry-relevant experience. They’ve worked as product executives at startups and Fortune 500 companies. And they have all used the Pragmatic Framework to build and market products people really want to buy. 

Learn from experts who have been in your shoes armed with battle-tested tools and strategies designed to turn product managers into product masters.

TRUSTED ALL OVER THE WORLD

What our students are saying

“I enjoyed the discussion and the real-life examples to help convey the ideas behind each topic.”
Kel Wproduct management
“This Build course was the most valuable. It had the right mix of strategic/tactical advice that allowed for a mix of theory/grounded application. Highly recommended for executives who are NEW to product management as well and other functional areas: Account Management and Development.”
Aaron Mproduct management
“Excellent course. I gained a great deal of knowledge that will help me as I continue to develop in my career. It is good to understand an objective approach and not just learn how my company handles product management.”
Shauna Fproduct management
“Among all the courses this was the most relatable and great takeaways for me as a Manager for Projects & Product Team. The prioritization technique was very useful.”
Smitha Sproduct management
Previous
Next

Ready to Start?

However you take Build, you’ll get the same practical and actionable training from industry experts with decades of experience.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.