1. On Demand
2. Virtual Live
On Demand: Go at your pace
Virtual Live: 8 hours of learning split between 2 days
On Demand: $995
Vitural Live: $1195
The right price can change everything
A 1% improvement in price can lead to a 10% increase in profit.
Price gives you the tools you need to take the guesswork out of pricing and increase profitability. Learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization’s strategies. Get the skills you need to price your products at every stage of their life, and optimize revenue.
The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products. Explore the key framework activities that we examine in Price.
Product portfolio worksheet
Pricing ownership matrix
Total cost of ownership comparison
What Our Students Say
“I now feel more empowered than ever to attend those ‘hard’ conversations about pricing. Whoever is in possession of this type of knowledge can really have a seat at the table at their respective company.”
“This was a great course. The course material was direct, consumable and most importantly actionable.”
“Very insightful and was able to take a lot of ideas from this, and I’m looking forward to evaluating what this will look like in my product lines.”
“Great session - really eye opening, and I’m looking forward to implementing things learned back in my organization.”
Register now and start creating better products.
Starting at $995 per course
Group training tailored for your company