Home > Product > Price

The right price
can change
everything

A 1% improvement in price can lead to a 10% increase in profit.

Price gives you the tools you need to take the guesswork out of pricing and increase profitability. Learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization’s strategies. 

Get the skills you need to price your products at every stage of their life, and optimize revenue.

What you’ll learn in Price

Create Impactful Pricing

Learn the key components of successfully pricing products. Learn how to:

Determine Market Value

Understand the six simple steps to discovering what your markets are willing to pay. Get tips on how to:

Maximize Your Profit

Discover how pricing models, segmentation and product bundles make your customer’s decisions easier and increase revenue. See how to:

Minimize Discounting

Gives sales the confidence to win at your price. Get the skills you need to:

Ready to become a Certified Genius?

Pragmatic Institute’s certifications are sought-after all over the world, and are the best way to tell the world about your product and data expertise. Prove that you’re a product genius with Pragmatic certifications.
Product Marketer Badge

Product Marketing

Foundations, Market, Launch & Price

Product Marketing
In-Person, Online

Price  CURRENT

On Demand, In-Person, Online

Foundations

*Prerequisite
Please note: Foundations is a
prerequisite for all of our courses
and must be taken first.
In-Person, Online

Launch

In-Person, Online

Market

Common Roles

Sales

Financial Analysis
Product Management
Product Marketing
Pricing
Operations
Product Strategy
Thanks to Credly, it’s now easier than ever to share your Pragmatic Institute certifications on your email signatures, social media accounts, virtual resumes and more!

Price

$1,195.00 / One Time +Taxes

In Person Course

Live Online Course

These are the tools and
templates you'll learn
in this course.

Course Includes

Dive deeper into your
training with our hands-on
Pragmatic Labs

Labs

On the Framework for Price

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Explore the key framework activities that we examine in Price:

Pricing

Product Roadmap

Business Plan

market definition

Positioning

Ready to Start?

However you take Price, you’ll get the same practical and actionable training from industry experts with decades of experience.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

First Name*
Last Name*
Email Address*
Phone
Company
Job Title
Location
How can we help you?
Preferred method of contact
Privacy Policy*
Map Your Message to Its Audience with the Communication Compass
Map Your Message to Its Audience with the Communication Compass
Ensure your message hits the mark. This eBook helps you visually map communication styles so you can tailor your design story to a stakeholder or business partner.

Download Ebook

Demystifying Data Projects: A Guide for Business Leaders
While data science is a competitive advantage, data isn’t magic. Learn how to make magic happen by partnering more effectively with data professionals. This eBook delves into types of data projects, sample questions, tools and methods, key points and cautions—so stakeholders like you can initiate data projects with real business impact.

Download Ebook

Define Ebook Thumbnail
What’s the difference between a successful data analysis project and one that falls flat? 

Before you begin working with the data, you need to understand what you’re solving for. Gathering context and aligning around goals with your stakeholders from the outset will help you avoid disconnects and deliver actionable insights. Discover the most vital questions to ask before embarking on a data analysis project in our in-depth guide, “Define: Laying the Foundation for Successful Data Analysis.”

Download Ebook

Download Now