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The right price
can change

A 1% improvement in price can lead to a 10% increase in profit.

Price gives you the tools you need to take the guesswork out of pricing and increase profitability. Learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization’s strategies. 

Get the skills you need to price your products at every stage of their life, and optimize revenue.

What you’ll learn in Price

Create Impactful Pricing

Learn the key components of successfully pricing products. Learn how to:

Determine Market Value

Understand the six simple steps to discovering what your markets are willing to pay. Get tips on how to:

Maximize Your Profit

Discover how pricing models, segmentation and product bundles make your customer’s decisions easier and increase revenue. See how to:

Minimize Discounting

Gives sales the confidence to win at your price. Get the skills you need to:

Ready to become a Certified Genius?

Pragmatic Institute’s certifications are sought-after all over the world, and are the best way to tell the world about your product and data expertise. Prove that you’re a product genius with Pragmatic certifications.
Product Marketer Badge

Product Marketing

Foundations, Market, Launch & Price

Product Marketing
In-Person, Online


On Demand, In-Person, Online


Please note: Foundations is a
prerequisite for all of our courses
and must be taken first.
In-Person, Online


In-Person, Online


Common Roles


Financial Analysis
Product Management
Product Marketing
Product Strategy
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$1,295.00 / One Time +Taxes

As low as $107.92/month with Affirm logo.
Learn more

In Person Course

Live Online Course

These are the tools and
templates you'll learn
in this course.

Course Includes

Dive deeper into your
training with our hands-on
Pragmatic Labs


On the Framework for Price

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Explore the key framework activities that we examine in Price:


Product Roadmap

Business Plan

market definition


Ready to Start?

However you take Price, you’ll get the same practical and actionable training from industry experts with decades of experience.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.