Price 

  • Delivery Options:

1. On Demand

2. Virtual Live

  • Course Duration:

On Demand: Go at your pace

Virtual Live: 8 hours of learning split between 2 days

  • Course Price:

On Demand: $995

Vitural Live:  $1195

The right price can change everything

A 1% improvement in price can lead to a 10% increase in profit. 

Price gives you the tools you need to take the guesswork out of pricing and increase profitability. Learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization’s strategies. Get the skills you need to price your products at every stage of their life, and optimize revenue.

Virtual Live
5 Modules
7 Hours
$1195
REGISTER NOW
What You'll Learn in Price
Price
Create Impactful Pricing
Learn the key components of successfully pricing products. Learn how to:
Determine who your competitors are and how they compare
Assess buyer characteristics and their decision making processes
ecognize the real role of cost in pricing decisions
Price
Determine Market Value
Understand the six simple steps to discovering what your markets are willing to pay. Get tips on how to:
Determine price sensitivity by buying-process stage
Implement six steps to determine what your market would pay
Predict purchase behaviors and identify which products are worth pursuing
Price
Maximize Your Profit
Discover how pricing models, segmentation and product bundles make your customer’s decisions easier and increase revenue. See how to:
Use portfolios and packaging to simplify customer decisions
Discover the importance of segmentation in maximizing return from each market
Price
Minimize Discounting
Gives sales the confidence to win at your price. Get the skills you need to:
Establish pricing processes and systems
Identify owners and contributors for each component of pricing
Determine the data that will drive each process
On The Framework

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products. Explore the key framework activities that we examine in Price.

Pricing
Who's it For
Everyone who makes or influences product pricing decisions, those responsible for packaging and segmentation, as well as those who determine which products to build.
Product Management
Product Marketing
Sales
Financial Analysis
Pricing
Operations
Product Strategy
Tools & Templates

Environmental influences

Value calculation

Price segmentation

Product portfolio worksheet

Isoprofit tables

Pricing ownership matrix

Total cost of ownership comparison

Value matrix

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What Our Students Say

“I now feel more empowered than ever to attend those ‘hard’ conversations about pricing. Whoever is in possession of this type of knowledge can really have a seat at the table at their respective company.”

Clemence C
Product Marketing Manager

“This was a great course. The course material was direct, consumable and most importantly actionable.”

Jacob B
Product Management

“Very insightful and was able to take a lot of ideas from this, and I’m looking forward to evaluating what this will look like in my product lines.”

Luke S
Product Management

“Great session - really eye opening, and I’m looking forward to implementing things learned back in my organization.”

Carissa G
Product Management
Ready to

Register now and start creating better products.

Public

Starting at $995 per course

In Person
Take your training in cities all over the world.
Virtual Live
The same great training, no travel required.
On Demand
Learn on your schedule with on-demand training.

private

Group training tailored for your company

Onsite
Take your training in cities all over the world.
Virtual Live
The same great training, no travel required.
On Demand
Learn on your schedule with on-demand training.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

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