Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the sale? If your answer to all these questions isn’t “yes,” this is the webinar for you.
Join us January 26 at 1 p.m. ET as Pragmatic Institute and Diane Pierson, visiting instructor and founder of Innovate on Purpose welcome Scott Lien, CEO and co-founder of GrandPad.Scott will share how to leverage market research to build powerful positioning and ways to utilize Pragmatic principles in the real world to gain a strategic advantage.
In this conversation Scott will also discuss:
- What kinds of market research will help you build better positioning
- Practical ways to conduct research with limited budgets and time
- How to drive market knowledge into every product and marketing decision to drive better results
- How to align with leadership to successfully jumpstart your positioning workflow
