2023 State of Win-Loss Analysis: Key Insights and Trends

Our 2023 State of Win-Loss Analysis Report explores insights gathered in 2023 through collaboration between Clozd and Pragmatic Institute. This report explores survey responses from sales, marketing, product, and executive teams at real companies to explore how they conduct research and derive value from the data they gather.

Learn how organizations apply learnings from win-loss interviews and analysis to increase revenue and justify deeper investment into win-loss analysis.

With these insights, you’ll explore:

How to tap proprietary and CRM data to drive research
Why top-performing teams increase their investment into win-loss analysis
Practical methods for creating cross-functional win-loss programs so all teams in your organization benefit

Download your copy of 2023 State of Win-Loss Analysis Report

Author

Pragmatic Editorial Team

The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
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2023 State of Win-Loss Analysis: Key Insights and Trends

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