Demystifying Finance for Product Teams

Demonstrate your product's impact on the bottomline

How much do you really understand about the finances for your product?

From production costs to profit and loss statements, your product impacts every aspect of your company’s finances. And understanding financial data, where to find it and how to use it will set you and your product up for long-term success.

Demystifying Finance for Product Teams gives you the tools you need to make key financial decisions about your product and confidently communicate essential financial information with stakeholders.

Financial experts Alissa Oelfke, PhD and John Robinson, PhD of Viterbo University have partnered with experienced product manager Anita Lauper Wood to design this course to specifically help product managers and marketers understand and speak the language of business finances. Learn the math behind financial reports, start making better business cases and decisions and go after those opportunities that will have the biggest positive impact on your business.

Demystifying Finances for Product Managers was specially and exclusively created for Pragmatic Institute by Anita Lauper Wood LLC.

On Demand
Introductory Price $495
Who Should Attend
Demystifying Finance for Product Managers is ideal for product professionals who want to:
  • Speak with confidence about the financials of their product
  • Demonstrate the impact of their product
  • Apply financial information to their roles
  • Better understand and articulate how their product is impacting profitability
  • Become more comfortable talking about finances
Tools & Templates
Each module of Demystifying Finance for Product Managers includes a series of informative videos, immediately actionable best practices and guides to help you turn what you’ve learned into repeatable skills.

What You'll Learn in Demystifying Finance for Product Managers


The Groundwork

Begin increasing your confidence in reading, understanding and leveraging financial statements.

  • Read and use profit or loss statements, income statements and balance sheets
  • Determine your product’s cash flow, and how it differs from profits
  • Understand how organizational-level financials impact and are impacted by your products
  • Decipher what financial statements really tell you

The Projections

Get the skills you need to project revenues and expenses for new and existing products.

  • Understand the difference between pro forma income statements and profit-and-loss statements
  • Match incoming revenue to outgoing expenses and why it matters
  • Determine the relevance of cost and revenues, and eliminate consideration of sunk costs
  • Identify revenue recognition
  • Project operating cash flows for your product
  • See how different parts of the product life cycle impact finances differently

The Decisions

Determine which product opportunities are worth the investment and start making smarter business decisions.

  • Understand what your product must return to cover costs and meet business goals
  • Demonstrate how your product impacts the organization’s profitability
  • Determine likely additional reviews and expenses for new opportunities
  • Predict value

The Variables

Plan, recognize and adjust to changes that impact profitability.
  • Define important variables and assumptions
  • Understand financials in a way that could influence product pricing
  • Price the product
  • Build a cost-volume-profit model that works for your product
About The Instructors

Alissa Oelfke, PhD, has spent 15 years working in financial services. She has taught finance, accounting, and operations management courses in higher education administration since 2008. Alissa holds an MBA from Viterbo University, and a PhD in management education from Capella University.

She is also a member of the Supervisory Management Program Advisory Board at Western Technical College, and the Self-Sufficiency Program Board at the University of Wisconsin at La Crosse.

John Robinson 19XXx3000

John Robinson, PhD, is a finance academic and consultant specializing in corporation finance. He has consulted in a variety of industries, including real estate development for cash flow modeling and tax planning, bottling for customer satisfaction analysis and more.

John is the chair of the accounting and finance division at Viterbo University. His academic work has been published in Managerial Finance, and his papers have been accepted to the MBAA International conference in both finance and law, covering topics in health care governance, stakeholder engagement, sustainability language and executive compensation.

Anita Lauper Wood, MBA, PMC-VI, PMP, CSM, is a product expert with nearly two decades of experience as a product strategist, leader and consultant in various industries. She helps teams ideate, execute and learn more accurately and more quickly. Anita taught in the Dahl School of Business at Viterbo University for over 8 years, leading courses in management and marketing for MBA programs among others. She loves to combine all of her experience and expertise to bring growth, energy and lifelong learning to others.
Ready to

Register now and start creating better products.


Starting at $495 per course

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