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Harness the Power of Storytelling to Grow
Your Influence

Storytelling for Influence

Whether it’s the great American novel or a favorite bedtime story, humans have always used stories to share knowledge, elicit emotion, persuade others and create connections. 

As designers, we understand the importance of stories. However, we often miss out on opportunities to craft and share stories that share the impact of design. And studies show stories are 22 times more likely to be remembered than facts alone.

Influence Through Storytelling gives you the tools and techniques you need to enhance collaboration with stakeholders, build influence, and change attitudes and behaviors through strategic storytelling. You will learn to design narratives that showcase design impact, advocate for user interests, align stakeholders around a common purpose, inspire teams to action and more.

Use narratives to lead from where you are in Influence Through Storytelling.


What you’ll learn in Influence Through Storytelling

Understand the Power of Storytelling

Recognize opportunities to build influence and align stakeholders.

Inspire Action Through Stories

Set and achieve goals through compelling, well-structured narratives.

Tailor Narratives to Resonate with Specific Audiences

Frame and adapt stories for diverse, cross-functional stakeholders.

Ensure Your Design Work Isn’t Wasted

Help the business understand the value of design and embrace new opportunities to leverage it.

Influence Through Storytelling

$1,195.00 / One Time +Taxes

As low as $107.92/month with Affirm logo.
Learn more

Corporate Training

Live Online Course

These are the tools and
templates you'll learn
in this course.

Course Story
Planner Includes

Common Roles

This course is for designers and design researchers across various practices (such as service, product, UX, digital and interaction design).

What our students are saying

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Influence Through Storytelling 

  • 7 hours
  • 1-2 sessions
  • No travel
  • Team exercises

Our learning experiences are developed by experienced facilitators and instructional designers—focusing on interactive learning and practical application. 

Our training provides immersive, hands-on practice with the skills that matter for expanding the influence of design in your organization.

We offer live online training for teams who want to engage with instructors in real time without the hassle of travel. We also offer an onsite option for corporate training clients who want to bring their team together in person.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.