Whether it’s the great American novel or a favorite bedtime story, humans have always used stories to share knowledge, elicit emotion, persuade others and create connections.
As designers, we understand the importance of stories. However, we often miss out on opportunities to craft and share stories that share the impact of design. And studies show stories are 22 times more likely to be remembered than facts alone.
Influence Through Storytelling gives you the tools and techniques you need to enhance collaboration with stakeholders, build influence, and change attitudes and behaviors through strategic storytelling. You will learn to design narratives that showcase design impact, advocate for user interests, align stakeholders around a common purpose, inspire teams to action and more.
Use narratives to lead from where you are in Influence Through Storytelling.