Product Marketing & Management
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How to Build Super Compelling Subscription Products
In a subscription world, it’s not enough to have a great, one-time-sale product. You have to think about the ongoing, long-term relationship you’re building with your customers. When creating a subscription product, how does that “product” change? How does the product roadmap change? How does product management change with subscription pricing? On Tuesday, October 27 , at 1:30 p.m. ET we were joined by Robbie Kellman Baxter, subscription expert and bestselling author. In this dynamic discussion Robbie offered up a lot of great insights on building subscription products your customers will never want to leave. Related Resources: How to launch a subscription business Growing your subscription-based business Watch the video here. Download Slides Survey Link
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How to Build Super Compelling Subscription Products
In a subscription world, it’s not enough to have
Why Your Product Doesn’t Sell – Building a Product Team that Works with Sales
Product leaders have to manage relationships all across the
Marketing Metrics that Matter in a Post- COVID World
If you look at your marketing metrics from the
Reimagining Your Market in the Face of Disruption
Understanding your market better than anyone else in the
High-Impact, High-Value Competitive Intelligence for the New Normal
COVID-19 has changed the way we do business. The pandemic
Constant Communication in a Rapidly-Changing Market
Take a look at your market. Is it exactly the same as it was a year ago? A month ago? A week ago? Yesterday?
Lessons from 9/11: Shifting Your Marketing Tactics in Times of Crisis
In the aftermath of 9/11, most major conferences and events were cancelled for months. B2B marketers who had been relying on these opportunities to create face-to-face engagements with current customers and future prospects found themselves suddenly scrambling to shift their tactics to maintain their marketing momentum. But not every company survived that shift.
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