{"id":9004111224893961,"date":"2025-09-12T18:12:47","date_gmt":"2025-09-12T18:12:47","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/?post_type=resources&#038;p=9004111224893961"},"modified":"2025-09-18T20:32:02","modified_gmt":"2025-09-18T20:32:02","slug":"innovating-for-every-body-with-tobie-hatfield-of-nike","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/innovating-for-every-body-with-tobie-hatfield-of-nike\/","title":{"rendered":"Innovating for Every Body with Tobie Hatfield of Nike"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111224893961-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/diyy8wk3bq7mc6kb\/5_Tobey_Hatfield_Audio_Podcast97ki6.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/diyy8wk3bq7mc6kb\/5_Tobey_Hatfield_Audio_Podcast97ki6.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/diyy8wk3bq7mc6kb\/5_Tobey_Hatfield_Audio_Podcast97ki6.mp3<\/a><\/audio>\n<p>In this episode, we welcome <a href=\"https:\/\/www.linkedin.com\/in\/tobie-hatfield-536319a\/\" target=\"_blank\" rel=\"noopener\">Tobie Hatfield<\/a>, Senior Director of Athlete* Innovation at Nike, to explore how innovation, inclusivity, and performance intersect.<\/p>\n<p><strong>Key Takeaways:<\/strong><\/p>\n<ol>\n<li><strong>Athlete Innovation Philosophy<\/strong>\u2013 Nike\u2019s motto \u201cif you have a body, you are an athlete\u201d shapes product design to serve\u00a0<em>all<\/em>\u00a0people authentically, not tokenistically.<\/li>\n<li><strong>Voice of the Athlete<\/strong>\u2013 True innovation comes from deep observation and collaboration with the market, uncovering needs even athletes themselves can\u2019t articulate.<\/li>\n<li><strong>Fail Forward &amp; Prototype Fast<\/strong>\u2013 Early iterations often involve modifying existing shoes, embracing failure as a necessary step toward breakthrough performance.<\/li>\n<li><strong>Innovation as a Team Sport<\/strong>\u2013 Creativity and risk-taking thrive when engineers, designers, and scientists work together to solve high-order needs.<\/li>\n<\/ol>\n<p><strong>Guest Bio:<\/strong><br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/tobie-hatfield-536319a\/\" target=\"_blank\" rel=\"noopener\">Tobie Hatfield<\/a> is Senior Director of Athlete* Innovation at <a href=\"http:\/\/nike.com\/\" target=\"_blank\" rel=\"noopener\">Nike<\/a>, where for over 35 years he has helped lead product innovations that redefine performance and inclusivity. Originally an athlete and coach, Tobie brings a unique perspective rooted in curiosity, empathy, and a belief that innovation is for everyone. His work continues to inspire how Nike translates the voice of the athlete into world-class products.<\/p>\n<div class=\"video-container\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/alWMUkm9z5c?si=2-Lsp5w1CnoxgMgm\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><strong>ABOUT PRAGMATIC INSTITUTE:<\/strong><br \/>\nSince 1993, Pragmatic Institute has provided training and professional development for product, design, and data professionals. Our comprehensive methods and Pragmatic Framework equip professionals with the skills to accelerate innovation, increase customer satisfaction, and bolster revenue. We offer online, in-person, and on-demand courses taught by industry experts with decades of experience.<\/p>\n<p><strong>EPISODE LINKS:<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Learn more about how to boost your PM skills with <a href=\"https:\/\/www.pragmaticinstitute.com\/workshops\/\">our courses<\/a><\/li>\n<li>Explore our <a href=\"http:\/\/www.pragmaticinstitute.com\/product\">training and certification paths<\/a><\/li>\n<li><a href=\"https:\/\/www.pragmaticinstitute.com\/about-pragmatic\/\">Learn about Pragmatic Institute<\/a><\/li>\n<li>Subscribe to our <a href=\"https:\/\/www.youtube.com\/channel\/UCNJI2Tv2yxOLBI02nyJoprA\">YouTube Channel<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, we welcome Tobie Hatfield, Senior Director of Athlete* Innovation at Nike, to explore how innovation, inclusivity, and performance intersect. Key Takeaways: Athlete Innovation Philosophy\u2013 Nike\u2019s motto \u201cif you have a body, you are an athlete\u201d shapes product design to serve\u00a0all\u00a0people authentically, not tokenistically. Voice of the Athlete\u2013 True innovation comes from deep [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9004111224893971,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111224893961","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-podcast","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovating for Every Body with Tobie Hatfield of Nike<\/title>\n<meta name=\"description\" content=\"Tobie Hatfield of Nike shares how inclusivity, curiosity, and \u201cfail forward\u201d innovation create breakthrough products\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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